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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,721 more

Clone Competition

Companies unabashedly imitate iconic products to gain similar success

Implications - New products are entering the marketplace every day, but only a handful of large companies are able to gain significant market share in their industry. Rather than throwing in the towel completely, smaller brands are creating clone products that are unapologetic about their obvious resemblances to better-known products. As competition among counterfeits increase as well, consumers are rewarded with even more options at their fingertips—should they choose to stray from their beloved brands.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
563,552 Total Clicks
Date Range:
Jun 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Bogus Tote Bags
Bogus Tote Bags
The Thursday Friday Together Bag Fakes You Out With its Hermes Design
If you've ever wanted to indulge in the luxury of owning an iconic Hermes Birken bag but couldn't fork up the cash, check out the Thursday Friday Together Bag. Some loyal fashionistas are partial to… MORE
Facebook Killers
Facebook Killers
Google Circles to be Announced at SXSW Interactive Festival
Google Circles, a social media service run by search giant Google, is rumored to be announced at this year's SXSW Interactive festival. ReadWriteWeb is reporting that the announcement could take place… MORE
Musical Apple Alternatives
Musical Apple Alternatives
Zen Grasp and Water MP3 Players are Sleek & Smooth Players
I'm all for everything and anything Apple, but these aesthetically pleasing Apple alternatives, the Zen Grasp and Water, are certainly music players to consider! Designed by tech designer LI Qing, the… MORE
Tablet Mouse Pads
Tablet Mouse Pads
The iMousePad is Almost as Good as the Real Thing
The the iMousePad is a mouse pad from Russian design studio DarkDesignGroup that should help hold you over until you get your iPad. The waiting is always the hardest part. The the iMousePad looks just… MORE
play_circle_filled Tablet-Imitating Notepads
Tablet-Imitating Notepads
The LobotoME 'MEpad' Competes Against the iPad's Complexity
Anyone who's been left behind in technology's dust may appreciate the LobotoME 'MEpad,' which is essentially a pad of paper designed to resemble the Apple tablet. The tongue-in-cheek promotional video… MORE
Microblogging Copycats
Microblogging Copycats
'Pinterest' Microblogging Site Mimicks Tumblr in Almost Every Way
It looks like someone is eager to contest with the mighty blog site, Tumblr, who has established a very large community--but the 'Pinterest' Microblogging Site wants to have a go at it. And so the competition… MORE

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