Icon obsession goes extreme with celeb-inspired body mods
Implications - For some celeb-obsessed consumers, it’s just not enough to get a signed CD or a branded tee; the truly icon-infatuated is seeking body modifications, from tattoos to nail and hair design. Though celebs are often the inspirations behind individual style, these semi-permanent (and sometimes permanent) aesthetic alterations seem to border religious idolization. With extreme celebtributes, celebs can live on in pop culture even if they are no longer popular.
Trend Themes
-
Celebrity Obsession — Consumers are taking their love for celebrities to the next level with invasive body modifications.
-
Iconic Body Art — Individuals are immortalizing their icon by getting intricate and permanent tattoos, such as Julia Roberts or Dolly Parton.
-
Celebrity Fashion — Brand extensions in niche industries such as nail art and hair design have been tapping into celebrity fandoms and solidifying their core audience through pop culture collaborations.
Industry Implications
-
Beauty and Cosmetics — The beauty industry can capitalize on consumers’ trend of modifying their appearance through makeup, nail art and cosmetics brand collaborations with celebrities.
-
Art and Design — The art industry can create a niche market with portrait tattoo artists, creating a new artistic avenue with invasive and permanent celebrity-inspired body art.
-
Entertainment and Pop Culture — Celebrities and their fandoms continue to be a huge conversation space and present opportunities in fashion, beauty, cosmetics, and entertainment.
7 Featured, 59 Examples:
11,840,016 Total Clicks
Date Range:
Sep 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
