Extreme gluttony frees consumers from calorie counting and restrictive living
Implications - From their purse strings to their diets, consumers have grown accustomed to living life within constraints. But with the end of the recession, some are looking for indulgence wherever they can find it. One area is their plates, in which quick-fix comfort foods allow them to forget life’s stresses and former restrictive habits, and once again live life to the very fullest.
Trend Themes
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Indulgent Eating Habits — As consumers look for indulgence in the aftermath of the recession, extreme gluttony is popular, leading to new opportunities for over-the-top meals and snacks.
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Cultural Diversity and Sensitivity — Cultural sensitivity is becoming an important factor in the creation of heart attack-inducing foods, leading to unique recipes that cater to different religious and cultural groups.
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Fast Food Mash-ups — Fast food is being combined in new and unusual ways, resulting in creative heart attack-inducing meals and snacks that generate buzz on social media.
Industry Implications
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Food and Beverage — The food and beverage industry can capitalize on the trend of indulgent eating habits by developing high-calorie meals or snacks that offer unique and extreme flavor combinations.
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Marketing and Advertising — Marketers and advertisers can use fast food mash-ups to create viral campaigns that target young and adventurous consumers looking for fun and unusual food experiences.
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Hospitality and Tourism — The hospitality and tourism industry can offer heart attack-inducing meals or snacks as part of their menus or packages to attract customers looking for extreme experiences or challenges.
8 Featured, 48 Examples:
1,064,356 Total Clicks
Date Range:
Jul 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
