Category
Lifestyle
Assisted Choices
Trend cluster
Category
Idolized
Aging
The marks of age become badges of honor to wear with pride.
5.5
Trend score
Trend
What is the Idolized Aging trend?
Idolized Aging: No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
Trend themes
Themes within the Idolized Aging trend
Three behaviours holding the trend together01
Age Admiration
Aging is no longer a battle to be fought, but a beauty to be admired and revered. This trend is leading to a shift in consumer attitude, where aging is looked forward to instead of being fought against.
02
Active Aging
The Peter Zander 'Seniors' photography series focuses on an active life after retirement. This trend of showcasing the elderly engaging in various physical activities poses a challenge to public perception that older people are inactive.
03
Granny Glam
The 'Granny Glam' pictorials captured by Anna Skladmann demonstrate that confidence is the key to looking sexy at any age. This trend celebrates the beauty of people of all ages, particularly older models who exude self-assurance and style.
Industry implications
What the Idolized Aging trend means for industry
Where the trend changes the playbookFor
Fashion & Beauty Industry
The age admiration trend is disrupting the fashion and beauty industry, with more positive attention being given to older models and their unique beauty.
For
Consumer Goods Industry
Active aging trend is providing opportunities for companies in the consumer goods industry to create products that cater to an older, active market segment, such as fitness equipment and health supplements.
For
Photography Industry
The granny glam trend is disrupting the photography industry, demanding for more inclusive representation of people of all ages as models in photoshoots.
Trend signals
Trend signals for Idolized Aging
Trend score 5.5 out of 10, from popularity 71%, activity 87%, freshness 8%.
Popularity71%
Activity87%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Idolized Aging trend
9 featured examples from Dec 9, 2009 to Feb 21, 2011CategoryPop Culture
Bizarre Neighborhood Prints
'People of Da Hood' Features Badass Gangster Grandmas
The photography industry could embrace the trend of capturing bizarre neighborhood moments and use it as a platform for creative expression and community engagement.
CategoryLife-Stages
Granny Glam Pictorials
Anna Skladmann Shoots Sizzling Portraitures of People of All Ages
Fashion industry leaders could disrupt their industry by hiring models of all ages and sizes.
CategoryNaughty
Bare Elderly Islanders
Florida Calendar Girls Expose Breasts for an Eco Cause
Environmental organizations can explore disruptive innovation opportunities by utilizing unconventional and attention-grabbing methods, like the 'Women Sustaining the Earth' calen…
CategoryArt & Design
Senior Citizen Portraiture
Marc Gabay Photographs Experienced Individuals
Creating personalized photo shoots for the elderly can promote inclusivity and diversity in the industry.
CategoryLife-Stages
Artistic Elderly Extremities
The Algo 'Hands of an Artist' Series Shows Wrinkled Paws
Photography professionals can offer artistic portrait sessions for the elderly, create stock photos of elderly hands for businesses, or even create a photo exhibition that showcas…
CategoryFashion
Eccentric Eldertography
Jean-Francois Aloisi Sees Beauty in Age
There is an opportunity for photographers to specialize in capturing the beauty of aging through unconventional photography.
CategoryLifestyle
Active Aging Photoshoots
The Peter Zander 'Seniors' Series is Full of Life
Photographers can cater to the growing demand for inclusive and age-diverse photo shoots that showcase vibrant and active seniors.
CategoryLife-Stages
Collaged Graffiti Art
Pedro Matos Paints the Wrinkled and Wise
Opportunity for artists and designers to incorporate mixed-media techniques into their work, pushing creative boundaries.
CategoryLife-Stages
Style-Stalked Seniors
Sicily is the Most Fashionable Town in this Charming Video
Opportunities for fashion brands to cater to the style preferences of senior citizens and promote inclusivity.
