The marks of age become badges of honor to wear with pride
Implications - No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
Trend Themes
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Age Admiration — Aging is no longer a battle to be fought, but a beauty to be admired and revered. This trend is leading to a shift in consumer attitude, where aging is looked forward to instead of being fought against.
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Active Aging — The Peter Zander 'Seniors' photography series focuses on an active life after retirement. This trend of showcasing the elderly engaging in various physical activities poses a challenge to public perception that older people are inactive.
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Granny Glam — The 'Granny Glam' pictorials captured by Anna Skladmann demonstrate that confidence is the key to looking sexy at any age. This trend celebrates the beauty of people of all ages, particularly older models who exude self-assurance and style.
Industry Implications
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Fashion & Beauty Industry — The age admiration trend is disrupting the fashion and beauty industry, with more positive attention being given to older models and their unique beauty.
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Consumer Goods Industry — Active aging trend is providing opportunities for companies in the consumer goods industry to create products that cater to an older, active market segment, such as fitness equipment and health supplements.
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Photography Industry — The granny glam trend is disrupting the photography industry, demanding for more inclusive representation of people of all ages as models in photoshoots.
9 Featured, 63 Examples:
3,980,631 Total Clicks
Date Range:
Dec 09 — Mar 11
Trending:
V. Hot
Consumer Insight Topics:
