The Peter Zander 'Seniors' photography series captures the elderly at some of their most expressive moments. They are seen swimming, running track, playing instruments and spending time with family. This intimate and emotional look into the lives of the old and wise shows an active life after retirement.
The Peter Zander Seniors photography series proves that even as you age, you can still live well and enjoy life to the fullest.
Implications - The elderly are often associated with being inactive due to their physical capabilities. By releasing a collection of photos directly contrasting this belief, consumers are posed to question the validity of their thoughts. Corporations looking to change their public image may consider campaigns which challenge public perception of the company.