Once a “grandma” pastime, knitting becomes a stylish hobby
Implications - Although traditionally considered an activity for grandmothers, knitting is quickly becoming an avant-garde hobby. Generation Y-ers are grabbing knitting needles and embracing crochet, perhaps due to the irony knitting represents. In addition to crochet fashions, today’s crochet pieces often bear a humorous form, including food, animals and pop culture characters.
Trend Themes
1. The Rising Popularity of Knitting as a Hobby - Business professionals can consider capitalizing on the growing trend by offering related products, such as knitting patterns and customized yarns.
2. The Trend Towards Personalization in Fashion - By offering customizable knitted or crochet clothing with humorous or pop culture-themed designs, businesses can tap into a growing market for unique and personalized fashion items.
3. The Appeal of Blending Traditional and Modern Aesthetics - Businesses can create non-traditional designs that incorporate traditional crafts such as knitting or crochet, offering customers a unique combination of modern and traditional aesthetics.
Industry Implications
1. Fashion - The rising trend of knitting and crochet in fashion offers significant opportunities for businesses to cater to the demand for personalized and unique fashion items.
2. Crafts and Hobbies - The popularity of knitting and crochet as hobbies presents opportunities for businesses to sell related products or offer classes and tutorials on these crafts.
3. Home Decor - The rising trend of knitted home decor, such as rugs and pillows, presents opportunities for businesses to offer unique and customizable home decor items that combine traditional crafts and modern aesthetics.
7 Featured, 56 Examples:
1,268,687 Total Clicks
Date Range:
May 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
