'The New New England Collection' by Timothy Liles took something scary like a skull and made it into something super cute. The skull rug is not scary looking, but rather extremely adorable.
One of the furniture pieces that Liles designed for 'The New New England Collection' is a old Victorian-styled chair, like the ones you see in old scary movies. One other design in this collection includes a lamp that is weaved.
Implications - Consumers are are constantly looking for functional adaptions of classic items such as this product. By creating customizable products, a consumer has the option to live in a unique living space that resembles their personal style. Businesses can concentrate their efforts on revamping their products with various eccentric face lifts to give old products a whole new life.