Category
Fashion
Scaled Restraint
Trend cluster
Category
Frugal
Vanity
Plastic surgery substitutes provide a more affordable way to enhance appearances.
5.8
Trend score
Trend
What is the Frugal Vanity trend?
Frugal Vanity: Though consumers are becoming more frugal, vanity persists—thus, an array of non-surgical (and more affordable) methods of aesthetic enhancement are gaining popularity. These substitutes serve the same purpose as their more extreme predecessors, yet are less intrusive and bear a smaller health risk. As the wallet continues to reign supreme over the mirror, more opportunities for low-cost beauty innovations arise.
Trend themes
Themes within the Frugal Vanity trend
Three behaviours holding the trend together01
Non-Surgical Aesthetic Enhancement
Consumers are turning to non-invasive alternatives for beauty and aesthetic enhancement.
02
Functional Health and Beauty Products
Products that serve their primary function while simultaneously benefiting consumers' health or satiating their desire to exercise can be lucrative.
03
DIY Cosmetic Enhancements
Consumers are willing to try at-home, innovative methods to achieve desired cosmetic enhancements.
Industry implications
What the Frugal Vanity trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics Industry
The beauty industry will benefit from creating affordable, non-invasive alternatives to surgical cosmetic procedures.
For
Health and Wellness Industry
The health and wellness industry can capitalize on developing functional products that also improve appearance.
For
Retail Industry
The retail industry can benefit from new innovations in DIY cosmetic enhancements and related products.
Trend signals
Trend signals for Frugal Vanity
Trend score 5.8 out of 10, from popularity 93%, activity 74%, freshness 8%.
Popularity93%
Activity74%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Frugal Vanity trend
7 featured examples from Mar 24, 2010 to Feb 5, 2011CategoryFashion
Butt-Shaping Kicks
The Reebok Reetone Easytone Shoes Get Your Rear into Gear
Opportunity for fitness apparel brands to create innovative and functional footwear that caters to consumers' specific body needs.
CategoryUnique
Non-Surgical Nose Jobs
The Electric Beauty Lift High Nose Brings Beauty Without a Knife
The Electric Beauty Lift High Nose disrupts the traditional cosmetic surgery industry by providing an alternative option.
CategoryFashion
Booty-Boosting Briefs
The Marks and Spencers Padded Underwear is Asstastic
Fashion retailers can capitalize on the trend of padded underwear by offering a wide range of options for both men and women.
CategoryNaughty
Bulge-Enhancing Briefs
Andrew Christian Shock Jock Skivvies Complete Your Package
The fashion industry can capitalize on the trend of male body enhancement with the development of innovative products that cater to diverse body types.
CategoryFashion
Distorted Face Jewelry
Sophie Duran's 'The Imperfectionist' Draws Attention to Unique Beauty
Disruptive innovation opportunity: Introduce inclusive beauty products that cater to diverse looks and celebrate imperfections.
CategoryUnique
Bottled Breast Implants
Rodial ‘Boob Job' Cream Firms, Uplifts and Fills Out the Girls
The Rodial 'Boob Job' cream exemplifies the disruptive potential within the cosmetics industry, particularly in the realm of non-surgical enhancements.
CategoryLifestyle
Anti-Aging Candies
Tirol 'Skin' Candy Taste Good and Will Help You Look Younger
The confectionery industry has the opportunity to diversify its product offerings by incorporating functional ingredients and targeting consumers who prioritize beauty and wellnes…
