Ad agencies redesign movie posters with a creative twist
Implications - Giving classic movie posters an artistic touch, ad agencies have begun revamping these adverts’ original styles with minimalism and various forms of typography, turning them into more creative works that showcase films from a different angle. Today’s audience is more media- and art-conscious, not to mention more likely to ignore advertising; as such, marketers hoping to spark renewed interest in their brand must reconsider traditional advertising methods or mediums, and one way to do so is by integrating more artistic elements.
Trend Themes
1. Artistic Filmvertising - Ad agencies revamp classic movie posters with an artistic and minimalist twist to appeal to media- and art-conscious audiences.
2. Pop Culture-inspired Artwork - Artists creating works inspired by recognizable cultural moments must consider minimalism and simplicity to maximize consumer appeal.
3. Traditional Eastern European Touch - The Polish Poster Shop adds a regional spin to popular movies, creating captivating prints using pastels, brushes and paints.
Industry Implications
1. Advertising - Movie posters redesigned with an artistic twist reveal the need for creative and non-invasive advertising to appeal to modern media- and art-conscious consumers.
2. Pop Culture - Pop culture-inspired artwork is an undying market with a broad consumer base, providing opportunities for artists and designers to create new and innovative works.
3. Regional Art - Regional arts and crafts, like the traditional Eastern European style of The Polish Poster Shop prints, can be used to create unique and differentiated products and services for consumers.
9 Featured, 45 Examples:
1,439,159 Total Clicks
Date Range:
Jun 10 — Mar 11
Trending:
V. Hot
Consumer Insight Topics:
