Category
Fashion
Occasion Coding
Trend cluster
Category
Artistic
Filmvertising
Ad agencies redesign movie posters with a creative twist.
6.3
Trend score
What's Happening
What is the Artistic Filmvertising trend?
Artistic Filmvertising: Giving classic movie posters an artistic touch, ad agencies have begun revamping these adverts’ original styles with minimalism and various forms of typography, turning them into more creative works that showcase films from a different angle. Today’s audience is more media- and art-conscious, not to mention more likely to ignore advertising; as such, marketers hoping to spark renewed interest in their brand must reconsider traditional advertising methods or mediums, and one way to do so is by integrating more artistic elements.
Evidence
Examples of the Artistic Filmvertising trend
CategoryPop Culture
Honest Best Picture Posters
The Shiznit Makes Literal Posters for This Year's Nominees
Disruptive innovation opportunity: Incorporate humor-driven marketing strategies into the film industry to engage and attract broader audiences.
CategoryArt & Design
Super Simplistic Posters
Victor Hertz Creates Fantastic Minimalist Movie Posters
Creating minimalist posters with common bathroom symbols presents a great opportunity to disrupt the traditional movie poster industry and offer a fresh take on movie posters.
CategoryPop Culture
Chatty Film Prints
Typography Meets Movie Trivia in Posters by '37 Posters'
Designers can create a whole new industry of custom prints by coupling typography with movie quotes and references.
CategoryArt & Design
Minimalist Movie Posters
Pedro Vidotto Turns Iconic Movies into Simplistic Artwork
Disruptive innovation opportunities in movie promotions by creating minimalist posters that capture the essence of a film.
CategoryPop Culture
Minimalist Oscar Posters
The 2011 Best Picture Nominees get Made Over by David Lopez
The graphic design industry could take advantage of minimalist poster design by innovating techniques to create new forms of digital communication.
CategoryMarketing
Humorous Movie Recreations
Promotional Tyler Perry Movie Posters are Chuckle-Worthy
The film industry can utilize promotional stunts and humorous recreations to generate interest and drive ticket sales.
CategoryArt & Design
Minimalistic Men Prints
The Moxycreative Movie Posters are Inspired by Iconic Men's Style
The trend towards minimalist movie posters provides an opportunity for graphic designers to offer a fresh perspective on visual storytelling.
CategoryArt & Design
Sci-Fi Movie Poster Mashups
Matt Ranzetta Combines Star Wars with Classic Blockbusters
Disruptive innovation opportunities for film studios and marketing agencies to create unique collaborations and promotional materials combining iconic movies and popular franchise…
CategoryArt & Design
Eastern European Film Prints
Polish Poster Shop Adds a Traditional Twist to Popular Movies
Having a fresh take in a traditional industry can disrupt how products are marketed and create new consumer interest.
Trend themes
Themes within the Artistic Filmvertising trend
Three behaviours holding the trend together01
Artistic Filmvertising
Ad agencies revamp classic movie posters with an artistic and minimalist twist to appeal to media- and art-conscious audiences.
02
Pop Culture-Inspired Artwork
Artists creating works inspired by recognizable cultural moments must consider minimalism and simplicity to maximize consumer appeal.
03
Traditional Eastern European Touch
The Polish Poster Shop adds a regional spin to popular movies, creating captivating prints using pastels, brushes and paints.
Industry implications
What the Artistic Filmvertising trend means for industry
Where the trend changes the playbookFor
Advertising
Movie posters redesigned with an artistic twist reveal the need for creative and non-invasive advertising to appeal to modern media- and art-conscious consumers.
For
Pop Culture
inspired artwork is an undying market with a broad consumer base, providing opportunities for artists and designers to create new and innovative works.
For
Regional Art
Regional arts and crafts, like the traditional Eastern European style of The Polish Poster Shop prints, can be used to create unique and differentiated products and services for consumers.
Trend signals
Trend signals for Artistic Filmvertising
Trend score 6.3 out of 10, from popularity 88%, activity 92%, freshness 8%.
Popularity88%
Activity92%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
