Category
Tech
Persistent Context
Trend cluster
Category
Community
DIY
Crowdsourced customization lets customers collaborate for tangible results.
3.3
Trend score
What's Happening
What is the Community DIY trend?
Community DIY: While crowdsourcing allows companies to gain the ideas of the “crowd,” crowdsourced customization is going one step further. This tactic asks customers to collaborate and apply their own creativity for a specific, tangible result they can call their own. Users get more than a chance to give their idea or interact—they can express themselves and unite with others in an artistic way that also garners them a product or a tangible creation.
Evidence
Examples of the Community DIY trend
CategoryArt & Design
Customizable Shoe Toys
The Delroy Dennisur Stance Project Brings DIY Artistry to Sneaker Culture
Disruptive innovation opportunity to offer customizable shoe options to cater to the growing demand for personalized footwear.
CategoryAutos
Crowdsourced Highway Art
'Read Between the Signs' Infuses Culture into Pennsylvanian Highways
The intersection of art and transportation infrastructure provides new opportunities for artists, event planners, and community groups to create innovative and engaging experience…
CategoryBusiness
Crowdsourced Restaurants
'What Happens When' is a Crowdfunded Project that Changes Every Month
The food and beverage industry can embrace the trend of crowdsourced and crowdfunded restaurant experiences to offer new and exciting dining options that cater to changing consume…
CategoryPop Culture
Chatroulette Artwork
The Liubo Borissov 'Crowdsource' Video is a Chatroulette Masterpiece
Art galleries can showcase and promote innovative art pieces created through crowd participation and online inspiration.
CategoryAutos
DIY Luxury Auto Designs
The BMW EDIZONE Contest is to be Hosted on Facebook
Disruptive innovation opportunity: Implementing innovative strategies to engage with consumers and allow for vehicle personalization.
CategoryTech
Crowdsourced Love Novels
Avon Impulse Gives Amateur Romance Writers a Chance at Publishing
Publishing houses can follow Avon Impulse's lead and implement a crowdsourced model to discover new talent and increase their e-book inventory.
Trend themes
Themes within the Community DIY trend
Three behaviours holding the trend together01
Crowdsourced Customization
Customers are collaborating more with brands and applying their creativity for a specific, tangible result they can call their own, generating new products related opportunities for businesses.
02
Crowdsourced Art
Artists are taking advantage of popular trends or communal web spaces to create unique and innovative art pieces. This trend offers opportunities for traditional art mediums to explore new creative outlets.
03
Crowdsourcing Publishing
Companies are investing in amateur writers and providing new opportunities for them to publish their work in digital platforms, generating new opportunities and cost-efficient ways to discover new talents for the publishing industry.
Industry implications
What the Community DIY trend means for industry
Where the trend changes the playbookFor
Art and Design
Art and design industries can experiment and embrace crowdsourcing to create unique and innovative products with the collaboration of customers.
For
Food and Beverage
The food and beverage industry can use crowdsourcing to create innovative marketing or customer experiences that keep their businesses fresh and different from competitors.
For
Literary and Publishing
The publishing industry can benefit from crowdsourcing to connect with new talented writers that can bring diversity and innovative ideas into the world of literature.
Trend signals
Trend signals for Community DIY
Trend score 3.3 out of 10, from popularity 40%, activity 50%, freshness 8%.
Popularity40%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
