Category
Eco
Circular Simplicity
Trend cluster
Category
Social
Profiling
Social networking culture becomes more evident with stereotypes.
6.6
Trend score
Trend
What is the Social Profiling trend?
Social Profiling: Social media users are being separated into stereotypical groups of people who share the same preferences and characteristics. With more and more sites and illustrations dedicating their time to profiling the social media user, the more apparent it becomes that the activity of social networking has become a culture in and of itself, filled with its own unique demands, qualities and “subcultures.”
Trend themes
Themes within the Social Profiling trend
Three behaviours holding the trend together01
Social Media Stereotyping
The emergence of social media stereotype groups and classifications in social networking culture.
02
Humorous Social Media Parodies
Humorous parodies that poke fun at the stereotypes and archetypes of social media users.
03
Social Media Perception
The influence of social media on one's perception and the emergence of social media categorizing.
Industry implications
What the Social Profiling trend means for industry
Where the trend changes the playbookFor
Entertainment
Entertainment industry can utilize social media stereotypes as material for comedic purposes.
For
Marketing
Marketing industry can study social media stereotypes as a way of identifying their target market.
For
Psychology
Psychology industry can evaluate social media perception and its impact on self-esteem and body image.
Trend signals
Trend signals for Social Profiling
Trend score 6.6 out of 10, from popularity 95%, activity 96%, freshness 8%.
Popularity95%
Activity96%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Profiling trend
4 featured examples from Mar 13 to Apr 1, 2011CategoryPop Culture
Social Media Yearbook Stereotypes
Social Media High School Class of 2011 is an Amusing Infographic
Social media marketers can use the insights from Flowtown's Social Media High School Class of 2011 infographic to create more targeted and engaging campaigns for their clients.
CategoryPop Culture
Facebook Friend Infographics
'10 Types of Facebook Friends From Highschool' is a Hilarious Parody
Opportunity to use social media parodies as an effective marketing strategy.
CategoryPop Culture
Social Media Archetype Parodies
'How to Suck at Facebook' is a Hilariously Spot-On Spoof
Producing social media archetype parodies can be a profitable venture for the entertainment industry, especially for online comedic content creators.
CategoryLifestyle
Catty Social Media Categorizing
How Women Really Feel About Their Facebook Friends
Social media companies could develop new features and tools to address the preferences and dislikes of users, which would improve their overall user experience and satisfaction.
