In the age of gossip girls and blogging, social media has provided society with a new level of annoyance. The survey 'How Women Really Feel About Their Facebook Friends' reiterates that by showing just how most females feel about their friends.
The numbers should not be too surprising to most, since most Facebook users have their own pet peeves about people who are constantly whining about their lives. The survey also asked the women to identify what archetypes their friends would fall under such as the 'Liker,' the 'Frenemy,' the 'Stalker,' the 'Drama Queen' and my personal favourite, the 'Airbrusher.'
These categories just prove that in regards to appearances, whether they are on Facebook or face to face, perception can truly be everything.
Key Themes Behind This Trend
- Social Media Friend Archetypes
- There is a disruptive innovation opportunity for companies to create marketing campaigns and social media tools that target different Facebook friend archetypes.
- Personalized Social Media Management
- There is a disruptive innovation opportunity for companies to develop personalized social media management services that cater to individual Facebook user's preferences.
- Mental Health and Social Media
- There is a disruptive innovation opportunity for companies to create mental health resources that address the negative effects of social media on individuals that may come from their categorization of Facebook friends.
Where This Applies
- Social Media
- Social media companies could develop new features and tools to address the preferences and dislikes of users, which would improve their overall user experience and satisfaction.
- Marketing
- Marketing firms could take advantage of the trend towards social media archetypes, and create personalized campaigns for specific archetypes.
- Mental Health
- Mental health organizations could develop programs and services that address the negative mental health effects of social media on individuals caused by the categorization of Facebook friends.
