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21 Social Media Food Promotions

From Tweet-to-Order Eateries to Virtual Sandwich Adventures

— August 19, 2013 — Marketing
These social media food promotions make mouth-watering eats pop up in news feeds across social sharing sites. Food is one of the few things that is capable of selling itself but sometimes it can still use a boost.

Since people are likely to be distracted from work and browse social sites like Twitter, Facebook and Instagram before lunch or in the mid-afternoon when it's just about time for a snack, advertising on social media is one of the most effective ways to incite a craving.

No matter how enticing a food product is, it can be difficult to compete with the many other posts on social media sites. In order to stand out, Chipotle created a campaign that made it look like its Twitter account was hacked. This garnered a lot of attention, which was then channeled into the next phase of advertisements, which led to an interactive scavenger hunt.
2.5
Score
Popularity
Activity
Freshness
21
Awkward Food Picture Pranks
Awkward Food Picture Pranks
These YouTube Pranksters Ask Strangers for Food Pictures
<
20
Tweet-To-Order Eateries
Tweet-To-Order Eateries
The Twitter Cafe Takes Ordes Using Hash Tags
<
19
Social Good Photo Apps
Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
<
18
Burger-Made Birthday Pizzas
Burger-Made Birthday Pizzas
Epic Meal Time Celebrates 2 Years with a Deep Dish Fastfood Pizza
<
17
Social Media Burger Songs
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
<
16
Healthy Eating Networks
Healthy Eating Networks
Foodzy Uses Social Media to Award Badges for Dining Healthy
<
15
Hacked Social Media Hoaxes
Hacked Social Media Hoaxes
This Campaign Made the Chipotle Twitter Page Seem Like It Was Hacked
<
14
Upfront Fast Food Responses
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
<
13
Food-Based Matchmaking
Food-Based Matchmaking
Lantmannen's 'Restdejting' Dating Service Uses Leftovers to Pair Up People
<
12
Social Media Liquor Sales
Social Media Liquor Sales
Magners Cider is the First Alcohol to be Sold on Facebook
<
11
Coffee Customization Challenges
Coffee Customization Challenges
Seattle's Best Coffee 'Create Your Deliciousness' Campaign
<
10
Interactive Currency Boutiques
Interactive Currency Boutiques
Special K Tweet Shop Gives You Free Food for a Friendly Post
<
9
Crowdsourced Fast Food Tees
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
<
8
Virtual Sandwich Adventures
Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
<
7
Foodie-Centric Social Networks
Foodie-Centric Social Networks
The TableCrowd Platform Lets You Network While Dining
<
6
Classy Condiment Upgrades
Classy Condiment Upgrades
The Heinz Ketchup Balsamic Vinegar is for More Refined Tastes
<
5
Social Media Feeders
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
<
4
Digitally-Encoded Desserts
Digitally-Encoded Desserts
QKies QR Code Icing Links the Consumer to the Baker's Virtual Message
<
3
Home-Cooked Meal Networks
Home-Cooked Meal Networks
Mealku Works to Let People Barter with Home-Cooked Meals
<
2
Crowdsourced Candy Bar Flavors
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
<
1
Fast Food Sharing Initiatives
Fast Food Sharing Initiatives
McDonald's Cups Campaign Encourages You to Linger & Enjoy Its Coffee
<