Consumers endure intense physical discomfort in the name of looking good
Implications - Fashion sometimes requires discomfort, but designers are taking “coutorture” even further by creating items that, though very avant-garde, can be physically agonizing. Much like the acceptance of corsets and other painful fashions of the old world, today’s wrathful designs are being snatched up by couture-obsessed consumers, thereby encouraging the existence of a market group of fashion-loving martyrs.
Trend Themes
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Coutorture Fashion Trend — Fashion designers are creating items that are physically agonizing and very avant-garde, catering to a market group of fashion-loving martyrs.
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Extreme Jewelry Trend — Jewelry designers are creating accessories that give new meaning to extreme facial piercings, requiring bravery and confidence in their wearers.
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Ballet-inspired Shoe Trend — Fashion designers are creating hybrid shoes that combine the elegant style of ballet with the fierce look of stiletto heels, turning heads and challenging shoppers.
Industry Implications
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Fashion — The fashion industry must continually innovate to meet the evolving and demanding tastes of couture-obsessed market groups.
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Jewelry — The jewelry industry has room for innovation in extreme and unusual designs, attracting a market of brave fashion enthusiasts.
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Footwear — The footwear industry must continue to create avant-garde, head-turning designs for consumers who seek to express themselves through bold and unique fashion choices.
6 Featured, 54 Examples:
3,941,606 Total Clicks
Date Range:
Sep 10 — Apr 11
Trending:
V. Hot
Consumer Insight Topics:
