I don't know about you, but I wouldn't get on the bad side of the model in 'Vaulting Horse' by Krasimir Marchev. Wearing a sleeveless turtleneck bodysuit and wielding a horse crop, she's clearly ready to do some damage.
We've seen a number of bondage-inspired fashion shoots, but I like 'Vaulting Horse' by Krasimir Marchev for its simplicity. The model's movements are at once graceful, sensual and powerful.
Implications - Consumers will invest in a product that is capable of generating a new experience or providing a brief escape from everyday responsibilities. Today's hectic and fast-moving culture provides little time for consumers to indulge in their fantasies, leading consumers to seek other means of satisfying their cravings.