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'Vaulting Horse' by Krasimir Marchev Features a Whip-Wielding Model

 - Jun 6, 2010   Updated: Jun 23 2011
References: atelie056 & behance.net
I don't know about you, but I wouldn't get on the bad side of the model in 'Vaulting Horse' by Krasimir Marchev. Wearing a sleeveless turtleneck bodysuit and wielding a horse crop, she's clearly ready to do some damage.

We've seen a number of bondage-inspired fashion shoots, but I like 'Vaulting Horse' by Krasimir Marchev for its simplicity. The model's movements are at once graceful, sensual and powerful.

Implications - Consumers will invest in a product that is capable of generating a new experience or providing a brief escape from everyday responsibilities. Today's hectic and fast-moving culture provides little time for consumers to indulge in their fantasies, leading consumers to seek other means of satisfying their cravings.