LEGO released the first official LEGO Universe game trailer at CES 2010 in Las Vegas. Up until that moment, most of the development for the highly anticipated ‘family friendly’ game was kept under wraps. This video featuring a Bradford Rant introduction is astonishingly impressive and also kinda freaky.
NetDevil did a spectacular job on LEGO Universe as you can see in this photo gallery, and you simply have to watch the LEGO Universe game trailer to see how cool it really is.
Why This Trend Is Growing
- Virtual World Gaming
- The LEGO Universe game's impressive trailer shows a market opportunity for creating immersive virtual worlds for family-friendly gaming.
- Brand Expansion
- LEGO's expansion beyond traditional building toys into video games can provide a disruptive opportunity for other toy brands or companies to expand their offerings.
- Nostalgic Content
- The success and popularity of LEGO Universe shows a trend towards nostalgia-driven content in the gaming industry as consumers seek out familiar brands and experiences.
Industries Being Reshaped
- Video Gaming
- The development of family-friendly games, such as LEGO Universe, presents a promising market for video gaming companies to tap into.
- Toy Manufacturing
- LEGO's expansion beyond traditional building toys can inspire similar innovation and diversification in the toy industry.
- Media Production
- The success of LEGO Universe reflects consumer desire for high-quality, engaging content that integrates nostalgia and modern technology, presenting an opportunity for companies to create and distribute media in a similar vein.
