Sentimental Sass

Implications - Today’s consumer can definitely “take a joke.” Peer-to-peer interaction is becoming steadily less gentle, as consumers don’t hesitate to poke fun at, provoke or outright insult each other. As such, greeting cards are starting to drift from the traditional courteous messages to flippant, harsh and crude varieties. In today’s world, brands should not be afraid to push buttons and use less-than-refined messaging or branding.