Cheeky greeting cards show inclination for crude humor
Implications - Today’s consumer can definitely “take a joke.” Peer-to-peer interaction is becoming steadily less gentle, as consumers don’t hesitate to poke fun at, provoke or outright insult each other. As such, greeting cards are starting to drift from the traditional courteous messages to flippant, harsh and crude varieties. In today’s world, brands should not be afraid to push buttons and use less-than-refined messaging or branding.
Trend Themes
1. Sarcasm and Crude Humor - The trend of greeting cards becoming increasingly irreverent and featuring more aggressively sarcastic or crude humor.
2. User-generated Content - The trend of incorporating user-generated content into letterpress cards and other stationery products, which gives customers more options for personalized, humorous gifts.
3. Edgy Marketing - The trend of brands pushing boundaries with aggressive or unconventional messaging and branding, as consumers become more willing to take risks and engage with irreverent content and designs.
Industry Implications
1. Greeting Cards - The greeting card industry is being disrupted by a trend for cards with more irreverent and crude humor, which brands need to capitalize on in order not to be left behind.
2. Stationery - The stationery industry is starting to incorporate user-generated content into letterpress cards, which brands can use to boost sales by allowing customers to personalize their purchases even further.
3. Retail - The trend for edgy and unconventional messaging is pushing brands to take more risks in their advertising, which the retail industry can use to differentiate themselves from competitors and attract new customers.
6 Featured, 49 Examples:
1,760,142 Total Clicks
Date Range:
Feb 10 — Apr 11
Trending:
V. Hot
Consumer Insight Topics:
