SAMPLE CONSUMER INSIGHTS - Subscribe to access 7,204 more

Sentimental Sass

Cheeky greeting cards show inclination for crude humor

Implications - Today’s consumer can definitely “take a joke.” Peer-to-peer interaction is becoming steadily less gentle, as consumers don’t hesitate to poke fun at, provoke or outright insult each other. As such, greeting cards are starting to drift from the traditional courteous messages to flippant, harsh and crude varieties. In today’s world, brands should not be afraid to push buttons and use less-than-refined messaging or branding.

SCORE 6.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 49 Examples: 1,683,712 Total Clicks

Date Range: Feb 10 - Apr 11

Trending: V. Hot

Consumer Insight Topics: Pop Culture Marketing Lifestyle

Featured Examples

Sarcastic Illustrated Salutations - These Ashkahn Studio Greeting Cards are Comical and Peculiar

SCORE 6.9

Warm 187,313 Clicks Pub: Oct 20, 10

Sarcastic Illustrated Salutations

These Ashkahn Studio Greeting Cards are Comical and Peculiar

The best way to avoid giving sappy cliche compliments from the gift shop is to send your friends, family and ex-lovers one of these Ashkahn Studio greeting cards. Hand-drawn with unconventional sketches… [More]

Belligerent Greeting Cards - Liliana Krynska's Art Cards Don't Pull Any Punches

SCORE 6.4

Warm 76,299 Clicks Pub: Apr 5, 10

Belligerent Greeting Cards

Liliana Krynska's Art Cards Don't Pull Any Punches

If you're angry, bitter or brokenhearted, Liliana Krynska's belligerent greeting cards are perfect. After all, for every "I love you" out there, there's also an "I don't love you." This set of greeting… [More]

Sarcastic Holiday Sentiments - The Snarky Valentine's Day Cards Skip the Sap

SCORE 6.8

Warm 113,488 Clicks Pub: Feb 4, 11

Sarcastic Holiday Sentiments

The Snarky Valentine's Day Cards Skip the Sap

If your sense of humor tends to run a little more sarcastic, then you're going to love these snarky Valentine's Day cards. The recipient of these cards must be someone who appreciates your cheeky attitude… [More]

Vulgar Valentine's Greetings - The Stank Sentiments for Sweethearts Gets Straight to the Point

SCORE 5.7

Warm 25,521 Clicks Pub: Feb 4, 10

Vulgar Valentine's Greetings

The Stank Sentiments for Sweethearts Gets Straight to the Point

Forget about those Hallmark cards; rather, get straight to the point with the Stank Sentiments for Sweethearts. Oh yes, stank sentiments. I mean, who woos better than those rap artists we look up to? That’s… [More]

Phallic Congratulatory Cards - 'It's a Boy' Direct Mail Piece Places Infantile Private Parts

SCORE 6.5

Warm 29,063 Clicks Pub: Nov 24, 10

Phallic Congratulatory Cards

'It's a Boy' Direct Mail Piece Places Infantile Private Parts

The 'It's a Boy' direct mail piece may make a few people a little uncomfortable; however, there is no denying the great use of medium with this promotional item. The piece plays on the concept of your… [More]

Snarky Stationery - The Dear Blank Please Blank Project is a Series of Cheeky Letterpress Cards

SCORE 4.3

Average 13,915 Clicks Pub: Mar 26, 11

Snarky Stationery

The Dear Blank Please Blank Project is a Series of Cheeky Letterpress Cards

The Dear Blank, Please Blank project is a series of letterpress cards filled with user-submitted short letters. Some of the funniest examples have been printed by Sapling Press for sale on at its Etsy… [More]