Zeichen Press is a design studio that makes cards for different kinds of occasions using the old, antiquated method of the printing press. Zeichen Press, which uses 100% recyclable paper, does not make cards with the usual saccharine-heavy messages however. Their retro-looking cards offer tart, hilariously sarcastic messages such as: "I hate you. I always have" and "I'm glad you're having a baby and I'm not".
Implications - With the prominence of technological advancements exploding at a startling rate, many consumers are yearning for tangible, old-fashioned methods to enjoy their favorite products. A need for the tangible is becoming increasingly popular in modern society.