Category
Lifestyle
Serial Snacking
Trend cluster
Category
Renovated
Tradition
Classic coffeehouses are reinterpreted for the contemporary coffee crowd.
4.7
Trend score
Trend
What is the Renovated Tradition trend?
Renovated Tradition: From classic, cozy and independent coffeehouses to “fast food” cafes like Starbucks, coffee shops have evolved tremendously over the last century. Now, coffee-drinkers are turning to contemporary, one-of-a-kind cafes, with some even offering other services—like knitting and pets—along with coffee. These revitalized cafes appeal to the modern caffeine-lover with a specific interest or someone who wants, in addition to a simple cup of joe, an entire experience.
Trend themes
Themes within the Renovated Tradition trend
Three behaviours holding the trend together01
Multifunctional Cafes
Cafes that offer more than just coffee service, such as knitting classes and pet cuddle services, are becoming more popular and appealing to modern consumers.
02
Non-Traditional Coffee Shop Locations
Coffee shops are being established in non-traditional locations, such as upper floors of commercial buildings, laundromats, and portable pop-up trailers.
03
Brand Image Eclecticism
The eclectic branding of coffee shops is becoming an effective way to appeal to customers, and offering inconsistent visual branding can add novelty to coffee shops.
Industry implications
What the Renovated Tradition trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Innovations and shifts in coffee shop trends can provide inspiration for and impact the overall food and beverage industry.
For
Retail Industry
Coffee shops are often located within retail spaces, and coffee shop trends can influence the retail industry in terms of space usage and customer experience.
For
Hospitality Industry
The hospitality industry can benefit from coffee shop trends by offering multifunctional spaces and non-traditional locations for coffee shops within hotels and resorts.
Trend signals
Trend signals for Renovated Tradition
Trend score 4.7 out of 10, from popularity 72%, activity 61%, freshness 8%.
Popularity72%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Renovated Tradition trend
8 featured examples from Dec 22, 2010 to Apr 13, 2011CategoryMarketing
Eclectic Coffee Shop Redesigns
Cielito Querido Cafe Branding Embraces Idiosyncrasy
Restaurants can benefit from embracing eclectic branding to create a unique dining experience that stands out from competitors.
CategoryMarketing
Pop-Up Portable Coffee Shops
The Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick Anywhere
Disruptive innovation opportunity: Introduce innovative concepts, like pop-up portable coffee shops and mobile cafe centers, to attract new coffee drinkers and provide coffee in u…
CategoryLifestyle
Hidden Coffee Shops
Hong Kong's Indy Coffee Houses Take Cover With Big Chains Moving In
The hospitality industry can explore the concept of hidden coffee shops to enhance the guest experience and differentiate themselves from mainstream coffee chains.
CategoryLifestyle
Crafty Cafes
Bangkok's Big Knit Cafe Lets You Knit a Sweater on Your Coffee Break
Coffee shops can incorporate craft activities like knitting to attract customers and enhance their overall experience.
CategoryLifestyle
Tattoo Tea Parlors
Get a Tat and Eat a Slice of Cake at Horror Picture Tea in Paris
Opportunity for businesses to incorporate unusual and unique flavors into their products to stand out and appeal to a new market.
CategoryArt & Design
Micro Theater Coffee Houses
The Mini Ecru Cafe Creates Actors Out of Its Patrons
Incorporating mini theaters into cafes and bars can attract customers looking for unique experiences while also providing additional revenue streams for businesses.
CategoryWorld
Clothes-Cleaning Cafes
Copenhagen's Laundromat Cafe Lets You Do Laundry While Sipping Lattes
Laundromat cafes fall within the hospitality industry, providing a new and creative venue for customers to relax, socialize, and enjoy their daily routines.
CategoryBusiness
Pet Store Cafes
The Felis Ristorante and Cat Lounge Lets You Drink Tea and Cuddle Pets
The hospitality industry can capitalize on the pet cafe trend by opening pet-friendly cafes and lounges that cater to animal lovers.
