Classic coffeehouses are reinterpreted for the contemporary coffee crowd
Implications - From classic, cozy and independent coffeehouses to “fast food” cafes like Starbucks, coffee shops have evolved tremendously over the last century. Now, coffee-drinkers are turning to contemporary, one-of-a-kind cafes, with some even offering other services—like knitting and pets—along with coffee. These revitalized cafes appeal to the modern caffeine-lover with a specific interest or someone who wants, in addition to a simple cup of joe, an entire experience.
Trend Themes
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Multifunctional Cafes — Cafes that offer more than just coffee service, such as knitting classes and pet cuddle services, are becoming more popular and appealing to modern consumers.
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Non-traditional Coffee Shop Locations — Coffee shops are being established in non-traditional locations, such as upper floors of commercial buildings, laundromats, and portable pop-up trailers.
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Brand Image Eclecticism — The eclectic branding of coffee shops is becoming an effective way to appeal to customers, and offering inconsistent visual branding can add novelty to coffee shops.
Industry Implications
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Food and Beverage Industry — Innovations and shifts in coffee shop trends can provide inspiration for and impact the overall food and beverage industry.
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Retail Industry — Coffee shops are often located within retail spaces, and coffee shop trends can influence the retail industry in terms of space usage and customer experience.
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Hospitality Industry — The hospitality industry can benefit from coffee shop trends by offering multifunctional spaces and non-traditional locations for coffee shops within hotels and resorts.
