Classic coffeehouses are reinterpreted for the contemporary coffee crowd
Implications - From classic, cozy and independent coffeehouses to “fast food” cafes like Starbucks, coffee shops have evolved tremendously over the last century. Now, coffee-drinkers are turning to contemporary, one-of-a-kind cafes, with some even offering other services—like knitting and pets—along with coffee. These revitalized cafes appeal to the modern caffeine-lover with a specific interest or someone who wants, in addition to a simple cup of joe, an entire experience.
Trend Themes
1. Multifunctional Cafes - Cafes that offer more than just coffee service, such as knitting classes and pet cuddle services, are becoming more popular and appealing to modern consumers.
2. Non-traditional Coffee Shop Locations - Coffee shops are being established in non-traditional locations, such as upper floors of commercial buildings, laundromats, and portable pop-up trailers.
3. Brand Image Eclecticism - The eclectic branding of coffee shops is becoming an effective way to appeal to customers, and offering inconsistent visual branding can add novelty to coffee shops.
Industry Implications
1. Food and Beverage Industry - Innovations and shifts in coffee shop trends can provide inspiration for and impact the overall food and beverage industry.
2. Retail Industry - Coffee shops are often located within retail spaces, and coffee shop trends can influence the retail industry in terms of space usage and customer experience.
3. Hospitality Industry - The hospitality industry can benefit from coffee shop trends by offering multifunctional spaces and non-traditional locations for coffee shops within hotels and resorts.
