Vandalia Street Press is a husband and wife duo that makes cute little greeting cards -- without the cheese factor. Fred and Kim are photographers and artists who love paper and type, and it certainly shows in their designs.
Vandalia Street Press has created fill-in-the-blank cards that you can tailor to any special occasion. Most of the cards have and old school, fifties-style vibe due to their simplicity.
Implications - The greeting card industry is one that receives mixed reactions from consumers. For those consumers with a negative impression of greeting cards, humorous interpretations that defy convention are a popular choice. These cards explore the consumer desire for originality and genuine emotion in their cards and create a diverse body of them that feel more personable and thoughtful than most.
What's Driving This Trend
- Humorous Greeting Cards
- Opportunity to tap into the consumer desire for originality and genuine emotion in greeting cards through humorous interpretations that defy convention.
- Personalized Greeting Cards
- Potential to meet the consumer demand for more personable and thoughtful greeting cards by offering fill-in-the-blank cards that can be tailored to any special occasion.
- Unconventional Greeting Card Designs
- Opportunity to cater to consumers seeking greeting cards with a more unique and non-traditional style, as seen in Vandalia Street Press' fifties-style designs.
Who This Affects Most
- Greeting Card Industry
- Opportunity to disrupt the traditional greeting card market by offering humorous, personalized, and unconventional designs that cater to changing consumer expectations.
- Art and Design Industry
- Opportunity for artists and designers to explore unconventional greeting card designs that appeal to consumers seeking more unique and visually appealing options.
- Paper and Printing Industry
- Potential for paper and printing companies to collaborate with artists and designers in creating innovative greeting card products that stand out in the market.
