Vandalia Street Press Lets You Fill in the Blanks

 - Jul 30, 2010   Updated: Jul 7 2011
References: etsy & lakejane
Vandalia Street Press is a husband and wife duo that makes cute little greeting cards -- without the cheese factor. Fred and Kim are photographers and artists who love paper and type, and it certainly shows in their designs.

Vandalia Street Press has created fill-in-the-blank cards that you can tailor to any special occasion. Most of the cards have and old school, fifties-style vibe due to their simplicity.

Implications - The greeting card industry is one that receives mixed reactions from consumers. For those consumers with a negative impression of greeting cards, humorous interpretations that defy convention are a popular choice. These cards explore the consumer desire for originality and genuine emotion in their cards and create a diverse body of them that feel more personable and thoughtful than most.