If you still have a hard time understanding how mainstream video games have become, then I invite you to take a look at the Call of Duty Black Ops Jeep. Chrysler has partnered with Activision to release a special-edition 2011 Jeep Wrangler to coincide with the release of Black Ops on November 9th.
The Call of Duty Black Ops Jeep is a monumental moment for the video game industry. Never before have video games been marketed with tie-ins like this, and I believe that the CoD Jeep is only the beginning. Check out the specs for the Jeep below.