Trend cluster
Category

Social
Automation

Auto-generating social media tools make the virtual lifestyle effortless.

8-Bit Face GeneratorsDigital Love MatchingRobot Avatar AppsSMS SocializingTweet-Generating Websites

Trend

What is the Social Automation trend?

Social Automation: When Twitter imposed a 140-character limit, users wondered whether they could restrict their online interactions to such brevity. Now, however, social media users are used to short and sweet interactions, and innovations are popping up to make them almost effortless. Apps like automatic Tweet-makers are making online interactions as uncomplicated and instantaneous as possible, allowing users more time for other virtual activities—say, watching YouTube videos and playing online games.

Trend themes

Themes within the Social Automation trend

Three behaviours holding the trend together
01

Auto-Generating Social Media

Apps that allow you to automatically generate tweets and social media posts are making online interactions more effortless and instantaneous, opening up opportunities for further automation and integration into other digital activities.

02

Astrology Matchmaking

Integration of Eastern and Western astrological methods creates an innovative approach to cultural match-making, with the potential to disrupt traditional matchmaking industries and improve the accuracy of matchmaking technology.

03

Mobile Socializing

SMS socializing and conversation generating tools such as RandTxt demonstrate the increasing potential of mobile devices as a means of socializing with strangers, with further opportunity for integration into other mobile activities such as mobile gaming or e-commerce.

Industry implications

What the Social Automation trend means for industry

Where the trend changes the playbook
For

Social Media Automation

Businesses can leverage auto-generating social media trends by incorporating automation into their social media strategies, potentially freeing up time for other digital activities such as content creation and customer engagement.

For

Matchmaking Technology

With the rise of astrology-based matchmaking, the traditional matchmaking industry is poised for disruption, with the potential for innovative startups to create matchmaking technology that integrates a wider range of cultural and personality factors than previously possible.

For

Mobile Socializing

Mobile-dependent industries such as mobile gaming or e-commerce can leverage SMS socializing and conversation generating tools as a means of driving engagement and generating user-generated content.

Trend signals

Trend signals for Social Automation

Trend score 2.7 out of 10, from popularity 41%, activity 33%, freshness 8%.

Popularity41%
Activity33%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific