Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Urbane
Naturalism
Wooden decor & furnishings let city-dwellers bring the outdoors, indoors.
5.5
Trend score
Trend
What is the Urbane Naturalism trend?
Urbane Naturalism: With nature-focused concepts becoming increasingly prevalent within today’s society, companies are providing a more practical approach for consumers to incorporate nature into their own lives. Giving customers the option of furniture pieces and home decor with an all-wooden touch, businesses are attending to a market who wants to enjoy the outdoors even when they’re in the city.
Trend themes
Themes within the Urbane Naturalism trend
Three behaviours holding the trend together01
Nature-Inspired Design
Businesses are attending to a market who wants to enjoy the outdoors even when they’re in the city by providing customers with furniture pieces and home decor with an all-wooden touch.
02
Sustainable and Eco-Friendly Design
Designers and manufacturers are finding ways to incorporate sustainable materials and techniques into their designs, such as utilizing wood and creating furniture through traditional wooden boat building techniques.
03
Maximizing Interior Space
Designers are utilizing every inch of interior space by incorporating multifunctional furniture that can act as storage or incorporating furniture that doubles as shelving, such as converting walls into bookshelves.
Industry implications
What the Urbane Naturalism trend means for industry
Where the trend changes the playbookFor
Interior Design
Wooden furniture and decor, sustainable design techniques, and maximizing interior space are all trends that can be applied in the interior design industry to create unique and functional living spaces.
For
Furniture Manufacturing
Incorporating sustainable materials such as wood and utilizing traditional wooden boat building techniques can set furniture manufacturers apart in an increasingly eco-conscious market.
For
Home Construction
Designing homes with timber frames and using wooden shutters can create unique and visually striking architecture, while offering the added benefit of utilizing sustainable and natural materials.
Trend signals
Trend signals for Urbane Naturalism
Trend score 5.5 out of 10, from popularity 76%, activity 82%, freshness 8%.
Popularity76%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Urbane Naturalism trend
10 featured examples from Aug 20, 2010 to Apr 21, 2011CategoryArt & Design
Luxurious Wooden Washrooms
The Flora Style Fusion Bathroom Line is Rich and Refined
Companies can invest in creating premium bathroom fixtures with luxurious materials and intricate designs to appeal to consumers seeking high-end and personalized bathroom experie…
CategoryArt & Design
Gridded Interior Abodes
Kazuya Morita Designs a Haven for Bookworms
Creating innovative interior designs that incorporate customizable storage solutions for clients with smaller living spaces.
CategoryArt & Design
Roofed Treehouse Residences
The Suppose Design House in Fukawa Encases Cantilevered Spaces
Architectural firms can explore new design possibilities by incorporating suspended and cantilevered spaces in their projects.
CategoryEco
Wooden Zen Beds
Ign. Design Makes a Calm and Peaceful Sleeping Place
Opportunity for furniture manufacturers to incorporate sustainable materials and create eco-friendly designs.
CategoryArt & Design
Ship-Like Seating
Benjamin Hubert's Maritime Chair is Made Using Boat-Building Techniques
The Maritime chair presents disruptive innovation opportunities for furniture manufacturers looking to incorporate boat-building techniques and rustic materials into their product…
CategoryArt & Design
Organic Candle Holders
The Vein by Tanja Soeter Illuminates With a Natural Beauty
The home decor industry can leverage the trend towards natural and organic home decor products by designing and marketing unique and visually appealing products that appeal to eco…
CategoryArt & Design
Wood-Wrapped Abodes
Japanese Architect Kohki Hiranuma Builds a 'House for Everyone'
Incentives for architects and designers to explore more sustainable and visually striking options for building materials and exteriors.
CategoryArt & Design
Warped Wooden Furniture
The 'Volumptuous' Sidetable by Edward Johnson is a Distinct Piece
Disruptive innovation opportunity: Develop innovative approaches and designs in furniture manufacturing to cater to an audience seeking more unconventional and visually exciting f…
CategoryArt & Design
Wood Shower Heads
Terra Marique Won the Good Design Award for Bath/Accessories 2010
The incorporation of natural and luxury design elements in bathroom accessories, like the Terra Marique wood shower head, can disrupt the traditional bathroom industry.
CategoryArt & Design
Cozy Lumber Lodgings
The Kobe House by Keiichi Sugiyama Brings In the Outdoors
The architecture and construction industry can explore innovative ways to use timber as a sustainable and aesthetically pleasing building material.
