



Innovative music-making devices let consumers become overnight musicians
Implications - Consumers today don’t want to just listen to music; they want to make it. And while a lack of instrument-playing capability or talent may have discouraged one a few years ago, apps and gadgets for making music are letting people take music into their own hands. Similar to YouTube star phenomena, devices that make music production easy puts success into the hands of the individual—as opposed to, in this case, the record label.
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Date Range:
Jan 11 — Apr 11
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