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McDonald's Ad Reveals Secret Message With Steam

 - Dec 16, 2009   Updated: Jul 20 2011
References: cossette & directdaily
Cossette Vancouver came up with a steaming bus shelter to entice bundled up Canadians to buy McDonald's coffee, an ingenious idea, especially in a cold and rainy city filled with avid java sippers.

“A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's,” Directdaily details.

Check out the video to see the McDonald's steaming bus shelter in action.

Implications - Consumers are tired of traditional commercials due to their abundance in society; they now crave advertisements that are interactive and shocking, making them memorable. Companies can develop creative marketing campaigns to appeal to potential consumers.