Cossette Vancouver came up with a steaming bus shelter to entice bundled up Canadians to buy McDonald's coffee, an ingenious idea, especially in a cold and rainy city filled with avid java sippers.
â€œA steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's,â€ Directdaily details.
Check out the video to see the McDonald's steaming bus shelter in action.
Implications - Consumers are tired of traditional commercials due to their abundance in society; they now crave advertisements that are interactive and shocking, making them memorable. Companies can develop creative marketing campaigns to appeal to potential consumers.