From hyper-realistic set recreations to movie-inspired ride-sharing promotions, there are plenty of innovative film and TV activations that highlight how experiential marketing is a useful and important tool for media marketers.
In order to celebrate the opening of the Diagon Alley attraction at NBC Universal Orlando, the brand hosted an immersive brand activation inside London's King's Cross Station. The laid back event engaged passersby with a Diagon Alley-inspired photobooth and offered consumers information on planning a trip to the park.
Hosted at South by Southwest 2016, an elaborate marketing experience inspired by the Coney Island story world of television series Mr Robot got attendees excited ahead of the show's upcoming second season debut. The interactive event included a 100-foot ferris wheel inspired by the Wonder Wheel at Coney Island and a replica of the show's F Society hacker den.
18 Film & TV Activations
From Movie-Inspired Pizza Deliveries to Wizardly Brand Activations:
Rebecca Byers — Mar 17, 2016 — Marketing
18
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
17
Fantasy Series Snow Murals
Artist Simon Beck Made a Game of Thrones Snow Mural for Sky Atlantic
16
Robotic Dating App Stunts
This SXSW Tinder Marketing Stunt Used a Hot Robot to Promote Ex Machina
15
Wizardly Brand Activations
This Diagon Alley Event Took Place at London's King's Cross Station
14
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
13
Movie Motel Recreations
Attendees Will Be Able to Visit A&E's Bates Motel at SXSW 2015
12
Immersive Brand Attractions
This Mattel Experience Brings TV Characters to Life in Liverpool
11
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
10
Sitcom-Themed Pop-Ups
This Seinfeld Pop-Up Bar is Set to Open in Toronto This Summer
9
Superhero Ramen Eateries
Ippudo Celebrates Marvel Heroes with a Themed Pop-Up Restaurant Location
8
Recreated Movie Restaurants
This Hot Dog Stand Transformed into 'McDowell's from Coming to America
7
Haunting Television Marketing
A New Series Entices Audiences with Its Persona Synthetics Branding
6
Cinematic Cafe Pop-Ups
Australia Will Have a Central Perk Coffee House from the Set of Friends
5
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
4
Galactic Marketing Events
This Campaign Lined Up 500 Stormtroopers on the Great Wall of China
3
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
2
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
1
Sci-Fi Surfing Stunts
These Surfers in Stormtrooper Suits Draw Attention to Movie Locations
Related Ideas
Aged Galactic Character Images
These Photographs Show Star Wars Actors in the Past and Now
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Children's Design Festivals
The Kids Design Week in Milan is the First of Its Kind for Young Ones
Chalkboard Cafe Branding
The Tasty Corner Restaurant Brands Itself with Black Boards & White Chalk
Experimental Fashion Pop-Ups
This Imaginative Pop-Up Shop Offers a Number of Convenient Services
Luminous Interactive Tabletops
The 'Interactive Tabletop' by Sony Made Its Debut at SXSW
Social Good Diets
Givesom's 1.25 Diet Has You Spend Only $1.25 on Food and Donate the Rest
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
Pop-Up Makeup Boutiques
H&M's Temporary Beauty Space Celebrates Its New Makeup Line
Villainous Galactic Watches
Devon's $28,500 Star Wars Watches Resemble the Iconic TIE Fighter Jet
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
Galactic Soup Cans
An Unexpected Collaboration Resulted in Star Wars Campbell's Soup Cans
Cross-Hatched Restaurant Facades
Orenchi Beyond's Exterior Boasts a Wood and Glass Construction
Superhero-Inspired Burgers
These Batman Burgers are Served on a Charcoal-Colored Bun
Luxe Easter Confections
These Les Marquis de Laduree Chocolate Easter Eggs Feature Vintage Cameos
Tech-Obsessed Editorials
This Image Series Highlights Society's Crazy Addiction to Cell Phones
Galactic Shower Heads
Let R2D2 and Darth Vader Hose You Down with These Bathroom Appliances
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
Galactic Wireless Speakers
These Cinematic Star Wars Busts are Actually Bluetooth Speakers
Stormtrooper Car Services
Uber is Unleashing a Fleet of Stormtrooper Cars for Force Friday
Short-Term Retail Agency Pop-Ups
The Appear Here Paris Highlights the Brand's Unique B2B Platform
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
High Tea Beauty Events
Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
Galactic Soldier Backpacks
This Star Wars Stormtrooper Backpack Resembles White Space Battle Armor
Galactic Superweapon Cookie Jars
This Death Star Biscuit Dish is Inspired by Vessel from Star Wars
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
Intimate Intergalactic Books
The Star Wars Kama Sutra Book Offers Comprehensive Information
Children's Magazine Pop-ups
The ANNIVERSARY MiLK Pop-up Shop is Designed for Kids
Computer-Themed Brunches
This Korean Cafe Serves Keyboard Waffles and Computer Mouse Bread
Action-Packed Adventure Simulators
At SXSW, Gillette Created a VR 'Pressure Chamber' Experience
DIY Fairytale Tea Parties
This Alice in Wonderland Tea Party Displays Handmade Arts and Crafts
Adorable Therapeutic Horses
These Miniature Horses Help Victims of Traumatic Events
Retro Multi-Sensory Soda Events
Coca-Cola Hosted a Memorable #TastetheFeeling Event in Toronto
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
Multi-Sensory App Activations
The Candy Crush Castle is a Scented Bouncy Castle for Adults
Interactive Cat Videos
This Interactive Morris the Cat Video is a Preview for SXSW 2015
Lavish Festival Suites
The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays
Vintage Galactic Trading Cards
This Book Collects Hundreds of Classic Star Wars Trading Cards
Cocktail Hot Dog Eateries
The 'Dogs&Tails' Bar and Cafe Combines Upscale Drinks with Comfort Foods
Emoji Tattoo Parlors
Tattly Brings a Temporary Tatt Stall to SXSW for Pop Culture Junkies
Virtual Flight Experiences
Stella Artois Presented a VR-Powered Bird's Eye View of Wimbledon
In-Store Tasting Lounges
La Cantina is an Italian Retail Concept with Immersive Tasting Options
High-Speed Taxi Services
Uber is Offering Free Rides in a $1 Million Mclaren P1
Sitcom Apartment Replicas
Hulu Recreates Seinfeld's Home to Launch Streaming Launch of His Show
Collaborative Retail Studios
The Gift Shop by Red Bull is a Sensory Hub for Co-Creation
Sponsored Charging Stations
Windex Booth Lets You Clean Screens, Boost Batteries and Take Selfies
Furniture-Kiosk Hybrids
'Just a Black Box' Doubles as Street Seats and Retail Kiosks
Galactic Bacon Character Creations
The Chewbaccon Features Chewbacca from Star Wars Made from Meat
Ghoulish Pancake Designs
These Buttermilk Pancakes are Decorated with Spooky Halloween Faces
Tactile Musical Experiences
The SXSW Interplay Lab Allows Users to Control Music with Their Hands
Experiential Surf Shops
This Casual Surf & Skate Shop Features an In-House Coffee Shop
Ridesharing Test Drives
Volkswagen's Vehicle Test Drive Can Be Ordered Through Uber
Three-Pronged Galactic Chopsticks
These Chopsticks are Replicas of Kylo Ren's Red Lightsaber
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
Fantasy Room Simulators
This Virtual Room Tour Features Tyrion Lannister's Man Cave
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Immersive Museum Playrooms
The ZOOM Children's Museum Features Themed Play Areas
Engaging Brand Concerts
The Honda Stage Experience Helps Fans Connect with Music Live and Online
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
Cartoon Family Food Trucks
The Kwik-E-Mart Food Truck Will Be Unveiled at SXSW
Startup Networking Apps
Lunchcruit Builds Professional Connections Through Sit-Down Meals
Connected Gardening Systems
The 'Connected Yard' Platform Provides Informational Gardening Tips
Spinning Droid Heels
Instructables' BB-8 Heels Offer a Cyclone Droid Feature
Crowdsourced Pop-Up Beauty Shops
Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops
Sci-Fi Supermarket Displays
Carrefour Challenges Star Wars Fans to 'Shop with the Force'
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
Regional Streaming Platforms
Disney and Alibaba Join Forces to Launch DisneyLife China
Music Festival Launch Parties
Tennent Lager Celebrated Its T in the Park Sponsorship in Glasglow
Charitable Cat Deliveries (UPDATE)
UberKITTENS Encourages People to Adopt Kittens After a Playtime
Galactic Cup Clingers
These Star Wars-Themed Cup Accessories Cling to the Edge of Your Glass
90s Sitcom Art Shows
This Seinfeld Art Pays Tribute to an Iconic Show About Nothing
Singles-Only Restaurant Promotions
This Cafe Prevents Single People from Dining Alone
Ramen Noodle Makers
This Device by Mega House Creates Fresh Ramen Noodles at Home
Expressive Social Media Stamps
Mashable's Viber Stickers Let SXSW Visitors Tag to Win Prizes
Surprise Pitch Promotions
MasterCard's Surprise Promotion Invites You to Unleash Your Next Idea
Iconic Sitcom Action Figures
These Seinfeld Action Figures Perfectly Capture Kramer and Newman
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Multi-Screen Broadcast Platforms
This Audience Engagement Tool Lets Companies Reach All Screens
Tweet-Analyzing Beauty Campaigns
This Dove and Twitter Tool Measures Negative Body Talk
Futuristic Taxi Services
Pepsi and Uber Offered DeLorean Rides on Back to the Future Day
Spooky Halloween Burgers
These Black Burger Buns are Featured on Burger King's New Halloween Menu
Flower-Adorned Easter Eggs
This Imperial Chocolate Egg from Bettys is a Luxe Holiday Offering
Meal-Inspired Keychains
INU INU's Udon Keychain Celebrates Society's Raman Obsession
Sports Broadcasting Shops
Sport Chek's Flagship Store Includes a Built-In Broadcasting Studio
Family-Friendly Laser Tag Activities
Laser City Specializes in Kid-Friendly Competitive Gaming
Spooky Fast Food Branding
These Burger King Halloween Packaging Designs Feature Ghosts & Ghouls
Apocalyptic Taxi Promotions
This Video Game-Themed Uber Stunt Offers Rides in Mad Max-Style Cars
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
Cosplay Park Battles
Toronto is Set to Host a Game of Thrones-Style Battle at Trinity Park
Same-Day Delivery Apps
Etsy's ASAP Delivery Shopping Service Lets Users Buy & Receive in 1 Day
Festive Family Getaways
The Four Seasons Orlando Will Provide Families Holiday-Themed Experiences
Positive Polling Apps
The Honestly App Anonymously Surveys Your Friends
Ad-Supported Streaming Channels
Viewster is a Registration-Free On-Demand Video Service
BBQ-Themed Research Labs
The GE SXSW Research Lab Boasts a 12 Foot Tall Brisket Smoker
Upscale Asian Cuisine Utensils
The TiStix Titanium Chopsticks is a Luxurious Kitchen Utensil Set
Phone Charger Rescue Dogs
The Mophie Battery Rescue Dogs Save Dead Devices at SXSW
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
Immersive Aquarium Attractions
The SeaWorld Ocean Explorer Park Will Feature Immersive Rides
Musical Memory-Boosting Platforms
The So Much More to Experience Program Aims to Trigger Memories
Eco Easter Eggs
This Organic Chocolate Treat is Bundled in a Biodegradable Shell
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
Creamy Coffee Brewing Machines
The ‘Lattissima Touch’ is Made for Those Who Enjoy Coffee with Milk
Equality Publicity Stunts
The 'Diversity & Inclusion - Love Has No Labels' Ad Showcases Skeletons
Grinning Pumpkin Pizzas
Papa Murphy's is Serving Jack-O-Lantern Pizza Designs for Halloween
Boozy Easter Eggs
Elizabeth Shaw's Chocolate Easter Egg is Paired with Liqueur Chocolates
Promotional Korean Concerts
The 'K-Pop Night Out' Event Bring Korean Music to SXSW
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
Intergalactic Stamp Collections
These Star Wars Stamps Feature Faces of Popular Sci-Fi Characters
Branded Beauty Pops-Ups
LFW Attendees Can Now Get Styled to Try Out Runway Looks
Mascot-Themed Corn Mazes
This KFC Corn Maze Makes You Navigate Around Colonel Sanders' Face
Live Concert-Streaming Apps
The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
Schnitzel-Topped Burgers
This Decadent Burger is Designed to Celebrate Oktoberfest
Shark Week Cocktails
This DIY Booze-Infused Shark Week Drink is Filled with Shark Gummies
TV Music Apps
Rdio Makes Playing Music on Television Easy Through Fire TV
Prank Pop-Up Restaurants
Sobeys Tricked People into Thinking Grocery Store Food Was Gourmet
Mousse-Filled Chocolate Eggs
This Cadbury Easter Egg Product Comes with a Small Spoon for Scooping
Sitcom Character Instagram Accounts
If Elaine Benes Used Social Media, Hilarity Would Ensue
Chocolate Ramen Dishes
Tokyo Restaurant Mensho is Offering the Sweet Noodles for Valentine's Day
Underprivileged Networking Stunts
This Charity Marketing Stunt Involves a Mock Profile on LinkedIn
Spicy Halloween Burgers
This Hot Chili Burger Challenges Consumers to Take on the Heat
Rewarding Ad-Blocking Apps
The New Adblock Plus App Will Reward Good Ad Content
Childhood Obesity Initiatives
JUMP IN's 'Make the Leap' Campaign Encourages an Active Lifestyle
A Capella Sci-Fi Songs
Jimmy Fallon and The Force Awakens Cast Perform a Star Wars Melody
Ramen-Infused Cereal Bars
These Rice Krispie Treats are Made with Instant Ramen Noodles
Ramen Broth Candy
Japanese Brand Nissen Offers Candied Mints Flavored Like Noodle Soup
Chowder-Flavored Ramen
The Boston Clam Chowder Instant Ramen Merges American and Asian Flavors
Intergalactic Parkour Routines
This Parkour Battle Pays Tribute to the Seventh Star Wars Film