While childhood obesity is often a taboo topic among mass audiences, it is a serious epidemic that is sweeping North America and the globe. JUMP IN is a Central Indiana initiative that aims to reduce childhood obesity by 12 percent in the state by 2025. Encouraging kids to get active, the initiative recently launched its 'Make the Leap' campaign and hosted an event that brought together countless kids and parents who were determined to raise awareness against a growing epidemic.
As children become more reliant on technology, they are not as active as they should be. JUMP IN aims to encourage movement and physical activity among kids and gives busy parents a wake-up call.
Despite of being a taboo subject, childhood obesity is addressed in this unique campaign in a way that educates and encourages mass audiences. This initiative doesn't only target those suffering from obesity but also illustrates the importance of prevention and a lifestyle that is balanced and healthy.