To be available for purchase in July 2015, these Seinfeld action figures perfectly capture some of the iconic sitcom's most memorable characters.
Despite the fact that the series' central figures don't seem to be included, the action figure series by Vinyl Sugar feature 8-inch cartoon replications of Kramer, Newman, Puddy, the Soup Nazi and J Peterman. Perhaps the most coveted accessory to come with any of the Seinfeld action figures, the Frank Costanza set includes an amazing replica of the infamous Festivus pole.
Each of the Seinfeld action figures will retail for $20 when they become available in July. Vinyl Sugar has also created action figures for the Walking Dead, the Back to the Future series and the Ghostbusters movies.
Why This Trend Is Growing
- Retro Pop Culture Action Figures
- Create action figures based on popular TV shows and movies from the past, tapping into nostalgia and collector's markets.
- Cartoon-like Action Figures
- Design action figures with exaggerated features and cartoon-like qualities to appeal to a wider range of ages and demographics as collectibles.
- Accessory-based Collectible Lines
- Develop collectible lines based on popular accessories and props from TV shows and movies to drive sales and offer a unique range of products.
Industries Being Reshaped
- Toy and Collectible
- The toy and collectible industry can innovate with designs and licenses for new action figure and collectible lines that capture the hearts of their target audiences and build large fan bases.
- Entertainment
- The entertainment industry can work with toy companies to develop licensing agreements for iconic TV shows and movies that can be used to create merchandise such as action figures.
- E-commerce
- E-commerce companies can partner with toy and collectible manufacturers to create exclusive and limited edition merchandise for their customers, providing unique and rare items for collectors.
