Regional Streaming Platforms

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Disney and Alibaba Join Forces to Launch DisneyLife China

— December 18, 2015 — Pop Culture
The DisneyLife China launch is a subscription streaming service that resulted from a partnership between Disney and Alibaba. Disney chose to leverage the international attention garnered around the Star Wars: The Force Awakens to announce the exciting venture that will bring a variety of Disney's content to subscribers.

The DisneyLife China subscription is facilitated by a $125 Mickey Mouse-shaped device, which can be pre-ordered now for a single year subscription. The DisneyLife service has been compared to Amazon Fire TV or Google Chromecast and is plugged into a television in order to stream the digital content via the Internet.

The DisneyLife service has been available in the UK for some time at the price of $15-per-month. Notably, Disney is set to open the Shanghai Disney Resort in spring 2016.

Trend Themes

  1. Subscription Streaming Services — As the industry shifts towards digital content consumption, subscription streaming services will become increasingly popular and lucrative.
  2. International Partnerships — Collaborations between companies from different countries will facilitate the global expansion of streaming platforms and lead to innovative offerings.
  3. Hardware Innovation — Streaming platforms that offer unique and innovative hardware devices may capture the attention of customers and create a competitive advantage.

Industry Implications

  1. Entertainment — The entertainment industry can benefit from offering subscription streaming services with unique content to cater to the growing demand of digital content consumption.
  2. Technology — The technology industry can facilitate the expansion of streaming services through innovative hardware and software developments.
  3. International Trade — The international trade industry will benefit from the growth of partnerships and collaborations between companies from different countries.
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