Just in time for Halloween, a corn maze has been built which will force you to navigate your way around Colonel Sanders' face. The maze was built by Denver Downs Farm, in Anderson, South Carolina. The family that runs Denver Downs Farm has been a fan of KFC for as long as they can remember and this Halloween-themed maze is their way of paying homage to the fast food joint. Also, they approached a local KFC franchise who gladly helped make the project possible.
This KFC-themed corn maze seems to be right in line with the current marketing strategy for the restaurant, which puts Colonel Sanders as the focus. A Colonel Sanders stencil is now available to help you carve your pumpkin along with themed T-shirts and Jack-o-lanterns that also pay tribute to the fried chicken brand ambassador.
Key Themes Behind This Trend
- Mascot-themed Corn Mazes
- Opportunity to create innovative corn mazes that incorporate popular mascots to attract visitors.
- Halloween-themed Marketing
- Opportunity to align marketing strategies with popular holidays, such as Halloween, to engage customers in a fun and creative way.
- Brand Ambassador Merchandise
- Opportunity to develop merchandise and themed products featuring brand ambassadors to boost brand loyalty and create new revenue streams.
Where This Applies
- Agricultural Entertainment
- Opportunity for farms and entertainment venues to diversify their offerings by incorporating mascot-themed corn mazes.
- Food and Beverage
- Opportunity for restaurants and food brands to leverage the popularity of Halloween by creating Halloween-themed marketing campaigns.
- Merchandising
- Opportunity for companies to capitalize on the influence of brand ambassadors by creating merchandise and themed products that resonate with consumers.
