Japanese food brand Nissen recently put together an experimental candy flavored after ramen broth that offers the popular noodle dish in a candied sugar form. The hardened sweet creatively offers the flavors of tonkotsu pork soup as a sugary treat.
The flavor was a contest winning suggest that was selected amongst thousands sent in by fans. The candy offers savory tastes in a slow dissolving sugar treat available in 2.5-ounce bags. The candy is said to have a similar taste to the tonkotsu soup prepared in a new solid format that is also enjoyed at room temperature instead of hot.
The bizarre candy flavor speaks to consumers boldly looking to experiment with both sweet and savory flavors in avant-garde and new textures.
What's Driving This Trend
- Sweet-savory Flavor Fusion
- Opportunity for food brands to create unique candy flavors that combine sweet and savory tastes.
- Experimental Food Experiences
- Opportunity for food companies to offer avant-garde flavors and textures to consumers seeking new and adventurous culinary experiences.
- Novel Candy Formulations
- Opportunity for confectionery brands to explore innovative ways of presenting candy, such as turning popular dishes into sugary treats.
Who This Affects Most
- Food Manufacturing
- Opportunity for food manufacturers to develop and produce unique and unconventional candy flavors for consumers.
- Confectionery
- Opportunity for confectionery companies to expand their product offerings by introducing candy flavors inspired by savory dishes.
- Food and Beverage Retail
- Opportunity for food and beverage retailers to stock and promote unique candy flavors that cater to consumers' desire for novelty and experimentation.
