Sophisticating Social

Brands elevate consumer content into social media art

Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers.
SCORE: 6.9
This Year and Warm Top 6 Examples: 14,540 Total Clicks Apr 14 - Jul 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Fan Photography Projects - Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
SCORE: 7.7
This Year and Warm 1,325 Clicks Pub: Jul 7, 16
Fan Photography Projects
Häagen-Dazs' Instagram Page Features a Project Called 'Lose Yourself'
As the official ice cream of Wimbledon 2016, Häagen-Dazs is making its involvement at the sporting event known with a fun photography project called ‘Lose Yourself.’ The Häagen-Dazs... [More]
Personalized Recipe Campaigns - Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
SCORE: 6.4
Warm 1,378 Clicks Pub: Jun 23, 14
Personalized Recipe Campaigns
Hellmann's Brasil Finds Recipes Based on What's in Your Fridge
Sometimes if you’ve only got a few ingredients in your fridge, the meal options seem pretty uninspiring, but as the ReciTweet campaign from Hellmann’s Brasil proves, you have more... [More]
Millennial-Targeted Typography Ads - This Miller Lite Campaign Targets Young Males Via Instagram
SCORE: 4.5
Warm 1,987 Clicks Pub: Aug 14, 15
Millennial-Targeted Typography Ads
This Miller Lite Campaign Targets Young Males Via Instagram
Miller Lite launched a campaign that specifically targets male Millennials through creatively designed typography ads. The ads are designed to emphasize and highlight unique typography styles that... [More]
Instagram-Like Food Studios - Mweb’s Dinnercam Takes Your Food Shots to the Next Level
SCORE: 5.7
Warm 1,285 Clicks Pub: Apr 17, 14
Instagram-Like Food Studios
Mweb’s Dinnercam Takes Your Food Shots to the Next Level
MWEB is one of South Africa’s largest Internet providers and in an experiment to see how WiFi connectivity is changing public spaces, it set up the ‘Dinnercam,’ where people could snap food... [More]
Doodled Lunch Campaigns - PopChips UK's Interactive Online Campaign Makes Lunches Exciting
SCORE: 5.6
Warm 1,058 Clicks Pub: Mar 17, 15
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
With help from London-based illustrator Jose Mendez, PopChips UK is hosting an interactive online campaign by the name of #PopMyLunch. Simply, the aim of the campaign is to show how these chips... [More]
Recipe Infographic Campaigns - Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
SCORE: 4
Mild 7,507 Clicks Pub: Dec 31, 14
Recipe Infographic Campaigns
Knorr Brazil Will Turn Your Family Recipe Into a Typographic Poster
If you have a hand written family recipe you need to recopy, Knorr Brazil will recreate it in infographic form. The food brand’s Receitas de Familia campaign allows you to turn old... [More]