Smart Car's Smart Electric Drive Provides Silence in the City

By: Laura McQuarrie - Published: May 28, 2014 • References: thesmart & adsoftheworld
City living is great, but it also means that you're going to have to put up with tight parking spaces and noise, unless you're making the best of them with a Smart car and its smart electric drive.

To show how peaceful the Smart car is in the city, Germany's BBDO Düsseldorf GmbH agency created this ad series, surrounding the micro-sized car with noisy typography. The car is serene amongst a variety of sounds, including noise from a variety of other motorists on the road, construction, dogs barking and other disruptive man-made noises. As well as smart electric drive being a quiet feature, it's an environmentally friendly one too, which is suggested as the car's surroundings are quite brown while the silhouette of the Smart car is pristine and white. Stats for Noisy Typographic Auto Ads Trending: Older & Mild
Research: 505 clicks in 103 w
Interest: 0.6 minutes
Concept: "smart Electric Drive"
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: micro delivery car campaigns, scissor door mini cars, and high performance microcars.