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Monstrous Marketing

Childrens' brands stand out with bizarre, animalistic packaging

Implications - Many snack brands geared towards children are ditching the "cute" aesthetic in favor of a more intense look. By incorporating monsters, animals and other bizarre elements into packaging using a playful cartoon style, brands are setting themselves apart on shelves while appealing to kids' desire for an unusual aesthetic.
Workshop Question - How does changing consumer aesthetic preferences impact the actual aesthetics of your products or packaging?
Trend Themes
1. Bizarre Packaging - Children's snack brands are incorporating monsters and animals into packaging with a cartoon style to stand out on shelves.
2. Exotic Snacks - Superfood snacks for children are packaged in wild boxes with designs that are engaging enough to attract kids.
3. Engaging Imagery - Packaging for children's fruit snacks incorporate playful and eye-catching illustrations to make the food more appealing.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can create new packaging designs to attract children by incorporating playful and engaging graphics to their products.
2. Marketing and Advertising - Marketing and advertising professionals can explore the use of bold colors and punchy graphics in their designs to make their products more appealing to children.
3. Product Design - Product design professionals can use fun and unique packaging designs to make their products stand out on shelves and increase their marketability to children.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
821,345 Total Clicks
Date Range:
Feb 14 — Apr 15
Trending:
Warm
Consumer Insight Topics:

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