Offering customers a sense of autonomy, kiosks integrate self-serve tactics
Implications - Recognizing the individual needs of each consumer, brands and retailers are turning to high-tech kiosk displays to offer customers a more personalized experience. Allowing those passing by to engage with products and services through touchscreen displays and automated technology, brands are allowing customers to test and engage with products without the need for inconvenient face-to-face interaction.
Workshop Question - How can your brand utilize technology to offer a more personalized experience for the consumer?
Trend Themes
1. Self-serve Kiosks - Self-service technology is transforming retail experiences and empowering consumers through improved autonomy.
2. In-store Interactive Technology - Interactive experiences in brick-and-mortar stores are bridging the gap between online and in-person shopping, offering consumers a more personalized experience.
3. On-demand and Customization - Personalization and speed are becoming increasingly important in customer experiences, and brands in various industries are leveraging automation to offer on-demand customization options.
Industry Implications
1. Retail Industry - Retail brands are incorporating self-service technology and interactive displays to improve customers' shopping experiences and remain competitive.
2. Food & Beverage Industry - Food and beverage brands are leveraging self-serve kiosks and customization options to speed up service and offer personalized ordering experiences.
3. Healthcare Industry - The healthcare industry is utilizing telepresence technology and self-serve kiosks to improve accessibility to medical services and prescriptions in remote locations.
