Gautier's Winter Nuts Branding Unfolds to Reveal Seasonal Inspiration

By: Amelia Roblin - Published: Dec 24, 2013 • References: gauthierdesigners & thedieline
A bag or a box would have been the expected choices for Gautier's Winter Nuts packaging, but the creative firm opted for a unique container that would communicate creativity, distinctiveness and a subtle reference to the season. This singular snack envelope was developed as a special gift for the company's clients, making them feel appreciated while boosting the memorability of the brand.

A piece of thick white card was creased in several places to produce a folded paper cone. When closed and sat upright, the shape mimics that of a snow-covered evergreen tree. Flip it over and part the pleated flaps to access the edibles within Gautier's Winter Nuts packaging. It's easy to hold in one hand with the other poised for picking away. Stats for Origami Snack Packaging Trending: Older & Popular
Research: 74,293 clicks in 125 w
Interest: 4 minutes
Concept: Gautier's Winter Nuts
Related: 66 examples / 51 photos
Segment: Neutral, 12-55+
Comparison Set: 24 similar articles, including: transforming snack packaging, candy stripe snack packaging, and simplified snack packaging.