The designer of Just Bar packaging quite cleverly opted for a simplified brand image as a great way to communicate the purity of the treat inside of it. Bright colors were chosen to represent each of the different flavors; however, you'll notice that this is the boldest visual strategy employed.
Other than that, Jelena Grahovac included a transparent window in the snack bar wrapper to candidly show the consumer how the healthy flax and honey-based edible looks. To suggest one of the ingredients in the recipe, this window was made to the shape of a bee. All of the texture in Just Bar packaging is thus from the food itself. A simple typeface labels it with loopy letters, reminiscent of the insect's flight path.
Stats for Simplified Snack Packaging
Trending: Older & Buzzing
Research: 32,515 clicks in 135 w
Interest: 4 minutes
Concept: Just Bar Packaging
Related: 81 examples / 62 photos
Segment: Neutral, 4-55
Comparison Set: 30 similar articles, including: transforming snack packaging, candy stripe snack packaging, and eclectic coffee shop redesigns.
Simplified Snack Packaging
More Stats +/-
Candy Stripe Snack Packaging
Transforming Snack Packaging
Eclectic Coffee Shop Redesigns
Personified Peanut Branding