Ethical Couture

Consumers are choosing sustainability over luxury in terms of packaging

Implications - Fashion packaging has often centered around offering consumers a luxury experience. However, many retailers have been making the switch to eco-friendly packaging alternatives that are less about delighting consumers, and more about communicating a sense of ethics. This shift indicates that premium products are becoming less about a luxury aesthetic, and more about a powerful ethos.
SCORE: 6.5
Hot Top 4 Examples: 79,000 Total Clicks Apr 15 - Apr 15
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Consumer Insight Topics: FashionMarketingBrandingShoes
Sustainable Clothing Wraps - Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
SCORE: 7.2
V. Hot 24,788 Clicks Pub: Apr 21, 15
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
Essi’s t-shirt packaging concept relies on sustainable design practices. The product is created by designer Jessica Cullen and boasts a scroll-like system that folds in and out in seconds.... [More]
Artisanal T-Shirt Branding - This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
SCORE: 6.4
V. Hot 19,423 Clicks Pub: Apr 21, 15
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
Yoobee School Of Design’s Honest to Goodness t-shirt branding is rustic and eco-friendly. This brand identity project is reflective of the company’s core values and is designed with... [More]
Reusable Shoe Packaging - The Cross Shoe Packaging is Designed to Hold Beer and Fries
SCORE: 6.5
Hot 10,847 Clicks Pub: Apr 22, 15
Reusable Shoe Packaging
The Cross Shoe Packaging is Designed to Hold Beer and Fries
The Cross Shoe is a cyclocross-specific shoe launched through a collaboration between Giro and Ralpha. This shoe is developed for the rigors of racing and features a clean and classy aesthetic.... [More]
Shoe Packaging Purses - Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
SCORE: 5.8
Warm 23,942 Clicks Pub: Apr 21, 15
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
The idea of a shoe packaging box with an integrated string for carrying is not a new one, but designer Sara Palén reinvisions the concept with more of a fashion focus. The student designer from Mid... [More]