Socialized Finance

Monetary services are enhanced with social features to attract young consumers

Implications - Seeking to expand interest and financial literacy, organizations in the banking and finance industry are turning to clever social tactics to connect with a younger audience. Allowing consumers to transfer funds and make payments through social platforms like Twitter, companies are redefining how traditional finances are managed, combining the efficiency of online technology with a need to connect all tasks with one's personal brand.
SCORE: 5.4
This Year and Mild Top 6 Examples: 3,494 Total Clicks Jan 15 - Jul 16
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Consumer Insight Topics: BusinessSocial Media
Social Media Insurance Tips - New York Life is Using Instagram to Share Financial Advice
SCORE: 7.6
This Year and Warm 515 Clicks Pub: Jul 19, 16
Social Media Insurance Tips
New York Life is Using Instagram to Share Financial Advice
New York Life Insurance Company recently began ramping up its social media presence by offering users a practical reason to follow its account. In addition to photos of employees and various... [More]
Social Media-Based Banking - Fidor Bank Sets Its Interest Rates Based On Facebook Likes
SCORE: 4.4
Mild 790 Clicks Pub: Sep 21, 15
Social Media-Based Banking
Fidor Bank Sets Its Interest Rates Based On Facebook Likes
Fidor Bank is a totally unconventional digital banking service. The German-based bank has no branches, choosing to exist only in the digital sphere. Fidor Bank acts like a sharing economy app more... [More]
Social Paywall Services - PayOrShare Offers Readers a Flexible Social Currency Paywall Option
SCORE: 4.1
Mild 663 Clicks Pub: Feb 17, 15
Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
Similar to share-based publishing schemes like the Sharewall social currency platform, this paywall option lets readers choose how they would like to pay. Based in Hamburg, Germany, PayOrShare lets... [More]
Social Banking Transactions - ICICI Bank Lets You Perform Social Media Money Transfers via Twitter
SCORE: 3.6
Untested 665 Clicks Pub: Jan 21, 15
Social Banking Transactions
ICICI Bank Lets You Perform Social Media Money Transfers via Twitter
A step up from mobile banking, social media money transfer services enable banks like ICICI in India to offer their customers the ability to pay by tweet. The bank’s new tweet to pay feature... [More]
Social Media Payment Systems - This New Service Helps Banks Take Payments Via Social Media Platforms
SCORE: 3.1
Untested 598 Clicks Pub: Aug 7, 15
Social Media Payment Systems
This New Service Helps Banks Take Payments Via Social Media Platforms
‘Fastacash’ is a new social media payment system that allows banks to accept financial payments via different online platforms. As consumers increasingly opt for online banking, many... [More]
Social Media Cryptocurrencies - The Reveal App Gives Users Ownership with a Currency of Attention
SCORE: 2.9
Untested 263 Clicks Pub: Jun 22, 15
Social Media Cryptocurrencies
The Reveal App Gives Users Ownership with a Currency of Attention
As an incentive for the users of this newly launched social media platform, Reveal offers a Bitcoin-like currency of attention. The site pays its users with its own cryptocurrency (Reveal Coin) for... [More]