Fidor Bank Sets Its Interest Rates Based On Facebook Likes

By: Charlotte Joyce Kidd - Sep 21, 2015
References: & businessinsider
Fidor Bank is a totally unconventional digital banking service.

The German-based bank has no branches, choosing to exist only in the digital sphere. Fidor Bank acts like a sharing economy app more than it does a traditional bank. Rather than writing its own loans, Fidor facilitates lending and borrowing in every format, from peer-to-peer lending to foreign exchange brokerage.

Fidor Bank customers can store their funds with the online banking service as they would a traditional bank. But even this feature has a totally unusual twist -- the interest rate of Fidor Bank's savings account is based on the number of likes on the banking app's Facebook page. The rate is currently set at 0.25%, but it will increase by 0.05% for every 2,000 Facebook likes Fidor Bank receives.