Social Vending

Vending machines encourage social interaction in exchange for goods

Implications - Moving away from paying for goods with money, vending machines are integrating elements of social engagement as an alternative form of payment. Dispensing goods in return for engagement, these machines are using interactive and heartfelt experiences to boost consumer-brand interaction.
SCORE: 6.3
Warm Top 5 Examples: 17,326 Total Clicks Feb 14 - Oct 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingInteractive
Free Vending Machines - Innovative Vending Solutions Encourages People to Tweet for Snacks
SCORE: 7.4
V. Hot 9,628 Clicks Pub: Apr 16, 15
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
Nothing in the world is truly free, but these free vending machines makes it fun to walk away with a complimentary snack. Provided by Innovative Vending Solutions, they can be paired up to any... [More]
Selfie Vending Machines - This Japanese Beverage Dispenser Offers a Complimentary Portrait
SCORE: 7.5
Hot 4,517 Clicks Pub: Oct 7, 15
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
Aiming to add appeal for the so-called “selfie generation,” Japanese beverage company Kirin is adding selfie-taking capabilities to its vending machines. When customers purchase a drink... [More]
Tweet-Rewarding Vending Machines - This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
SCORE: 6.8
Warm 1,373 Clicks Pub: Aug 21, 15
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
For IKEA, the annual catalog is a big deal, and this year, it will be promoting the 2016 furniture lookbook across Canada with an IKEA vending machine that dispenses prizes in exchange for Tweets.... [More]
Couples Only Vending Machines - Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
SCORE: 4.7
Mild 1,393 Clicks Pub: Feb 24, 14
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
For Valentine’s Day this year, Coca-Cola set up the ‘Invisible Vending Machine,’ which was visible only to couples. For a while now, Coca-Cola has been promoting its “Share a... [More]
Snow-Sharing Machines - Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
SCORE: 3.3
Untested 415 Clicks Pub: Jan 19, 15
Snow-Sharing Machines
Coca-Cola Helps People Across the World Share Christmas with a Snow Machine
In order to help the people of Finland share Christmas with those in Singapore, Coca-Cola set up a unique machine. Although it stood tall like a vending machine, the unit was not full of drinks. In... [More]