Women turn to natural supplements and beverages to aid health issues
Implications - Taking a more natural approach to health and wellness, women are turning to more natural and organic health supplements to aid pain and stresses that come with different life stages. Utilizing nutrients and health beverages to ease things like pain and discomfort, females are seeking out holistic solutions to aid day-to-day experiences.
Workshop Question - What is a challenge specific to your target demographic and how can you position yourself to convey empathy and support?
Trend Themes
1. Natural Supplement and Beverage Consumption - Consumers are turning towards natural and organic supplements and beverages as an alternative to conventional wellness practices.
2. Organic and Healthy PMS Relief Products - The development and sale of organic and healthy PMS relief products is on the rise.
3. Functional Foods and Teas - The popularity of functional foods and teas is growing due to their health benefits and all-natural ingredients.
Industry Implications
1. Health and Wellness Industry - Natural supplement and organic beverage consumption, healthy PMS relief products, and functional foods and teas all provide opportunities for innovation in the health and wellness industry.
2. Food and Beverage Industry - The rise in demand for functional foods and teas presents a market opportunity for innovation in the food and beverage industry.
3. E-commerce Industry - The increasing popularity of natural, organic, and healthy products provides opportunities for e-commerce businesses to sell and deliver these products directly to consumer's doors.
