It can be a hard task to put oneself in another person's shoes, but the Mutualite Chretienne campaign shows one fun way to do so. The situations being depicted may be far from fun, but the cartoonish cutout boards often found in amusement parks and carnivals give them a playful spin. By doing so, standing in for the cartoon people becomes a little easier to swallow.
The Mutualite Chretienne campaign was conceived and executed by Euro RSCG, an ad agency based in Brussels, Belgium. The print ads were photographed by Lisa Carletta with art direction by Hugo Battistel and creative direction by Jean-Luc Soille. Calling for solidarity, the campaign shows that "it begins by putting oneself in the shoes of others."
Stats for Stand-In Health Insurance Ads
Trending: Older & Mild
Research: 4,450 clicks in 212 w
Interest: 4 minutes
Concept: Mutualite Chretienne Campaign
Related: 38 examples / 29 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: newsworthy lingerie ads, pencil tip sculpture ads, and touch-worthy news app ads.
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