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Trinity Kitchen Launched Tweet to Pay Rickshaw to Its New Location

By: Laura McQuarrie - Published: • References: trinityleeds & psfk
To generate some buzz about Trinity Kitchen, the new indoor street market in Leeds, locals who wanted to visit could take a rickshaw ride to Trinity Leeds with a simple tweet to pay system.

By exchanging rides for the use of the "TrinityKitchen" hashtag, this successful campaign drives people to the brick and mortar location as well as creating a conversation online about it.

The market is set up so that "each month, five street vendors from across the country are chosen to offer their goodies at the indoor food market." If the prospect of such variety isn't already exciting enough, the vendors are picked by Richard Johnson, the curator of the British Street Food Awards. The rickshaw service ran in Leeds from October 17th to October 19th. Stats for Tweet-Fueled Rickshaw Rides Trending: This Year & Warm
Traction: 908 clicks in 47 w
Interest: 0.5 minutes
Concept: Tweet To Pay
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
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