Branded Body Honesty

Brands that are open about insecurities resonate with consumers

Implications - The road to self-acceptance is by no means an easy one, and though many consumers are taking a celebratory approach to body image, this does not mean they are free from insecurity. Consumers are opting to expose, rather than conceal, these insecurities as a form of empowerment, and they appreciate brands that do the same. This shift reveals a desire for consumer-brand interaction that's open, honest and conducive to sharing.
SCORE: 5.2
Mild Top 4 Examples: 117,311 Total Clicks Oct 14 - Apr 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Pop CultureViral
Intimate Body Image Photography - Jen Davis Explores Intimacy and Obesity in 11 Years
SCORE: 7.5
Viral 115,227 Clicks Pub: Oct 21, 14
Intimate Body Image Photography
Jen Davis Explores Intimacy and Obesity in 11 Years
Jen Davis has collected over a decades’ worth of self-portraits and compiled them into a book titled ‘11 Years.’ Davis explores issues of body image, desirability, love and... [More]
Truthful Body Image Videos - This Video Asks What If We Were Honest About Women's Bodies
SCORE: 6
Warm 1,150 Clicks Pub: Nov 6, 14
Truthful Body Image Videos
This Video Asks What If We Were Honest About Women's Bodies
This hilarious BuzzFeed video wonders what would happen if we were honest about women’s bodies. Or, more accurately, if we were honest about what we mean when we comment on women’s bodies.... [More]
Uplifting Beauty Campaigns - Dove's #SpeakBeautiful Encourages Kind Words on Social Media
SCORE: 4.1
Untested 591 Clicks Pub: Feb 21, 15
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
When Dove teamed up with Twitter for a beauty campaign, it was noted that over five million negative tweets about body image were released within the last year. In order to combat this, these two... [More]
Thought-Provoking Insecurity Videos - The Jubilee Project Asks People About What They Want to Change
SCORE: 2.2
Untested 343 Clicks Pub: Nov 4, 14
Thought-Provoking Insecurity Videos
The Jubilee Project Asks People About What They Want to Change
This video from the Jubilee Project demonstrates what happens when you ask 50 people of different ages, ‘if you could change one thing about your body what would it be?’ The interesting... [More]