Dove’s short film explores how social media is continuously shaping our perception of beauty. The seven minute short film called ‘Selfie’ follows a series of teenagers and their mothers who take selfies (self-images) of themselves that highlight what they feel are their insecurities about their appearance.

The film resembles the experiment that Dove did with the ‘beauty sketches’ ad which showed people how they view themselves and how others view them as beautiful. The short film is based on research done by Dove which indicated that 63% of women believe social media is influencing the definition of beauty more than print, film or music.

The film is directed by documentary filmmaker Cynthia Wade and produced by Sharon Liese. Dove’s short film hopes to empower women to redefine what they believe to be beautiful instead of what they see as beautiful on magazine covers or online.