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Dove's True Tone Branding Suggests Its Gentle and Premium Qualities

By: Laura McQuarrie - Published: • References: dove.br & packagingoftheworld
Dove True Tone is part of a new premium line of skincare products, aimed at helping to reduce dark underarm marks overnight. The packaging developed for Dove by Casa Rex is extremely soft and subtle, seemingly to suggest the product's ability to make these marks shrink away.

On the products, there's not a dark mark in sight and the True Tone range celebrates both the classic Dove white, as well as a push forward as the brand continually innovates. Aside from the use of the iconic, opaque white, the clean True Tone bottles are accented with gold, which also hints that it is part of a premium product line.

True Tone is one of the three new collections from Dove that will be launched at Selfridges during the Beauty Project throughout the month of May. Stats for Delicate Skincare Packaging Trending: This Year & Buzzing
Traction: 2,611 clicks in 26 w
Interest: 1.5 minutes
Concept: "true Tone"
Related: 65 examples / 50 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: compressed packaging redesigns, simply patterned cookie packaging, and numeric liqueur bottles.