The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels

By: Meghan Young - Published: Jan 21, 2014 • References: ae & refinery29
Taking a page from the Dove Real Beauty handbook, the Aerie #AerieReal ad campaign involves untouched photos of everyday women. A stark contrast from the images of perfect supermodels perpetuated by Victoria's Secret, the Aerie #AerieReal ad campaign encourages au naturel looks in order to encourage a healthier perception of beauty for its target demographic--teenagers and young adults.

Commenting on the Aerie #AerieReal ad campaign, the brand's style and fit expert Jenny Altman told ABC News, "We left everything: beauty marks, tattoos. It's a selling point because our customers represent this great demographic and they don't get to see what girls their age are really like." Although their models are still exceptionally gorgeous, they range in body types for a more realistic campaign. Stats for Untouched Underwear Ads Trending: Older & Popular
Research: 27,320 clicks in 122 w
Interest: 2.3 minutes
Concept: Aerie #AerieReal
Related: 59 examples / 45 photos
Segment: Females, 12-35
Comparison Set: 21 similar articles, including: surreal office-inspired fashion ads, seductive tribal fashion ads, and vibrant road trip fashion ads.