Hyper-Targeted Vending

Vending machines cater to niche consumer interests for custom allure

Implications - Moving beyond snack foods and beverages, vending machines are taking a more customized approach by providing goods and services that target a particular gender or social group. Offering everything from bicycle parts to cosmetics and feminine hygiene products, vending machines are using niche products to connect with consumers in a more creative and personalized way.
SCORE: 5.6
Warm Top 6 Examples: 35,722 Total Clicks Jun 13 - Jul 15
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DEMOGRAPHICS
Airport Cosmetic Vending Machines - Benefit Cosmetics Developed Clever and Practical Beauty Kiosks
SCORE: 6.1
Hot 22,889 Clicks Pub: Jan 6, 14
Airport Cosmetic Vending Machines
Benefit Cosmetics Developed Clever and Practical Beauty Kiosks
Beauty Kiosks, or rather vending machines installed in 10 airports (25 expected) across the U.S. by Benefit Cosmetics Company, are changing the cosmetics industry. A practical alternative, Benefit... [More]
Bicycle-Repairing Vending Machines - Cyclists Can Buy Bike Parts Using Express Biker's Kiosks
SCORE: 5.5
Warm 8,502 Clicks Pub: Jun 9, 13
Bicycle-Repairing Vending Machines
Cyclists Can Buy Bike Parts Using Express Biker's Kiosks
Express Biker has introduced a new way to buy new bike parts in New York City. The company realizes that getting a flat tire is inconvenient, especially if it happens anytime outside the nine-to-... [More]
Eco Vending Machines - Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
SCORE: 5.5
Mild 680 Clicks Pub: Apr 16, 15
Eco Vending Machines
Volkswagen's Think Blue Vending Machine Accepts Old Batteries As Payment
As part of an initiative called Think Blue, car company Volkswagen wanted to find ways to make it easier for people to recycle. One of its inventive solutions came in the form of a vending machine,... [More]
Clean Water Vending Machines - These Water ATMs Help Bring Clean Water to the Streets of Nairobi
SCORE: 4.4
Mild 842 Clicks Pub: Jun 26, 15
Clean Water Vending Machines
These Water ATMs Help Bring Clean Water to the Streets of Nairobi
The Kenyan government recently partnered with a Danish engineering company to install a series of water ATMs in the Nairobi slums. The project is aimed at bringing clean and affordable water to the... [More]
Tampon Vending Machines - O.B. is Appealing to Potential New Customers Candidly
SCORE: 4.6
Mild 2,465 Clicks Pub: Nov 8, 14
Tampon Vending Machines
O.B. is Appealing to Potential New Customers Candidly
This tampon vending machine is just one component in a campaign to help O.B. appeal to audiences who have not yet tried tampons without an applicator. With this campaign, O.B. is asking women to &#... [More]
Sweat-Activated Drink Dispensers - Gatorade's Drink Vending Machine Only Serves People Who Sweat
SCORE: 5.1
Mild 344 Clicks Pub: Jul 9, 15
Sweat-Activated Drink Dispensers
Gatorade's Drink Vending Machine Only Serves People Who Sweat
Most drink vending machines are designed to dole out refreshment when the right amount of coins is traded in, but Gatorade’s Sweat Machine operates a little differently. The Sweat Machine... [More]