Volkswagen Supplies the Essentials for the Look of an Off-Road Adventure

By: Laura McQuarrie - Mar 16, 2015
References: volkswagen-me & packagingoftheworld
Even with the right cars, not all drivers push their vehicles to the limit with an off-road adventure. With this in mind, Volkswagen Middle East created the Instant Off-Road Kit, designed to "get you to the great outdoors and back in less than 5 minutes," without any travel at all.

The kit simulates the rugged feeling of an off-road adventure with items like bandages, fake blood, spray-on mud, instant tanner, plus leaves, dirt and a few bugs to embellish you and your car with. The kit comes with a humorously illustrated guide, serving as an instruction manual for suggested use of these items. Despite having a limited budget for the project, the Instant Off-Road Kit was named Silver as a Promotional Item Design winner at the Dubai Lynx Festival 2015.